Fashion major brands and designers are increasingly collaborating with sports teams. And now, Carlos Sainz Sr. and Carlos Sainz Jr. have been chosen as the new faces of Hackett London’s Spring/Summer 2025 campaign.
Carlos Sainz Sr. and Carlos Sainz Jr. are the new faces of Hackett London for its Spring/Summer 2025 campaign, reinforcing the brand’s deep-rooted connection to both tradition and modernity.
Motorsport, in particular, has long been intertwined with high fashion. Hackett London, part of the All We Wear Group (AWWG), has a well-established history of working with elite drivers, having previously featured Formula 1 champion Jenson Button in past campaigns.
Carlos Sainz Jr. shares how both his passion for racing and his appreciation for classic style were passed down from his father:
“One of the many things I have inherited from my dad, beyond our shared love for motorsport, is his sense of style and preference for high-quality clothing. Hackett perfectly aligns with my vision of elegance.”
Meanwhile, Carlos Sainz Sr. embraces a more traditional approach to fashion:
“I have always considered myself a classic man when it comes to my wardrobe.”
This season’s collection is all about effortless refinement, featuring tailored blazers, lightweight jackets, and relaxed knitwear. The use of timeless yet sophisticated materials—wool, silk, linen, and suede—adds a breathable and airy feel, making each piece ideal for transitional weather. Designed to be versatile and timeless, these garments seamlessly adapt to any occasion.
Set against the backdrop of a British mansion and its lush gardens, the campaign captures intimate father-son moments, highlighting how style, much like values and passions, is something that can be passed down through generations.
Renowned fashion photographer Arnaldo Anaya-Lucca brings this vision to life, capturing the natural elegance and deep bond between the Sainz duo. Through every image, Hackett London offers a refined yet contemporary wardrobe solution for the modern gentleman.
For formal events, Carlos Sainz Jr. exudes sophistication in a Prince of Wales suit, expertly tailored from a blend of wool, silk, and linen, paired with a herringbone dress shirt featuring a Knightsbridge collar. His father opts for classic navy suiting in 100% fine wool, worn with a crisp cotton twill shirt and a double-breasted linen waistcoat—a testament to timeless elegance.
More casual ensembles reflect a blend of heritage and contemporary energy. Sainz Jr. sports a beige suede overshirt over a soft cotton-silk polo, paired with denim trousers and tassel loafers. Meanwhile, his father chooses functionality with a Velospeed jacket, a cotton-silk sweater, classic chinos, and polished leather loafers.
As always, Hackett London ensures impeccable quality and craftsmanship, creating garments designed to stand the test of time and be passed down through generations.
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