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1931 Polo Club Experience: Jaeger-LeCoultre’s Immersive Journey at Watches & Wonders 2025

Attendees to 1931 Polo Club, at Watches & Wonders 2025, will witness the meticulous craftsmanship of the artisans from the Grande Maison, Jaeger-LeCoultre, while indulging in a unique gastronomic adventure led by renowned chocolatier Mathieu Davoine.

Por: Raquel Seijas April 4, 2025

Jaeger-LeCoultre 1931 Polo Club, at Watches & Wonders 2025, is an experience with artisans from the Grande Maison and unique gastronomic adventure led by chocolatier Mathieu Davoine / Photo Jaeger-LeCoultre

At Watches & Wonders 2025, running until April 7, Jaeger-LeCoultre invites you to explore the illustrious legacy of its iconic Reverso watch within the captivating 1931 Polo Club, a stunning immersive experience.

The 1931 Polo Club elegantly encapsulates the luxurious essence of the 1930s, a time defined by economic prosperity and groundbreaking technological advancements, all amid a backdrop of significant social and cultural transformations. This era inspired new fashions, artistic movements, and the emergence of Art Deco—a style that continues to resonate today.

Polo, during this vibrant time, evolved from a mere sport into a sophisticated pastime, consequently transforming sports clubs into the heart of social life. Notably, British polo players in India recognized the inadequacy of conventional wristwatches to withstand the demands of their sport, leading to the inspiration behind Jaeger-LeCoultre’s innovative solution—the Reverso watch.

Pure Art Deco Elegance

Imbued with the unmistakable hallmarks of Art Deco design, the Reverso stands as a testament to Jaeger-LeCoultre’s rich heritage.

Established in 1833 in the Vallée de Joux, Switzerland, the Grande Maison continues to redefine this iconic timepiece year after year.

The Reverso boasts an impressive collection of 79 different calibers and 39 patents while its back-case serves as a canvas for an array of artistic expressions—be it through exquisite enameling, intricate engravings, or the application of precious stones.

Craftsmanship Up Close

Within Jaeger-LeCoultre‘s enchanting space at Watches & Wonders 2025, attendees can engage directly with the artisans responsible for the Reverso’s creation:

Artisans: Experience firsthand the delicate work of Restorers and Enamelers.
Technology: Dive deep into the mechanics with a presentation from a member of the Research & Development team detailing the Minute Repeater.
Straps: Watch as artisans from the esteemed Casa Fagliano, renowned for their handcrafted polo boots, unveil the intricate process behind their luxurious straps, featuring the patented Hybris triple folding buckle.

Interactive Workshops for Enthusiasts

Explore the breadth of craftsmanship within Jaeger-LeCoultre in an exhibition hall showcasing the 180 trades involved in watchmaking. Enjoy videos where artisans reveal the passion behind their work.

For those seeking a hands-on experience, the Atelier d’Antoine offers dynamic workshops focused on the Reverso. Participants will not only observe but also create, assembling a Reverso case under the guidance of expert artisans, culminating in the thrilling Atelier d’Antoine Pursuit, an interactive contest that enhances the experience.

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Indulgence at the 1931 Café

Elevate your visit with a culinary journey at the 1931 Café, where artisan chocolatier Mathieu Davoine curates an array of exquisite chocolate delicacies.

Known for his innovative take on chocolate gastronomy, Davoine offers treats infused with unexpected textures and delightful flavor combinations, perfectly paired with a signature beverage crafted by the chef.

The world of the Reverso at Jaeger-LeCoultre is an experience available until April 7 at Watches & Wonders, Palexpo, Geneva.

Q&A About Jaeger-LeCoultre at Watches and Wonders 2025

What are the dates and location for Watches & Wonders 2025? Watches & Wonders 2025 takes place from April 1 to April 7 at Palexpo, Geneva.
What is the origin of the Reverso watch? The Reverso was inspired by British polo players in India who required a watch that could withstand the impact of the sport, leading to Jaeger-LeCoultre's development of its reversible design in the 1930s.
What is the 1931 Polo Club? The 1931 Polo Club is an immersive space created by Jaeger-LeCoultre at Watches & Wonders, celebrating the heritage of the Reverso watch through artisan demonstrations and a unique gastronomic experience.
Are there interactive workshops available at the 1931 Polo Club? Yes, the Atelier d’Antoine provides participants with hands-on workshops where they can assemble parts of the Reverso watch, guided by skilled experts from the Manufacture.
What can visitors expect at the 1831 Café? Visitors to the 1831 Café can indulge in exclusive chocolate creations by chocolatier Mathieu Davoine, featuring unique textures and flavors that enhance the luxurious experience at Jaeger-LeCoultre booth.

If you enjoyed this article about Jaeger-LeCoultre, please share it. Stay tuned for our updates on Watches & Wonders 2025 in the Discover section. You can also check out these notes on Rolex, Ulysse Nardin, TAG Heuer and Patek Philippe novelties.