From Coco Gauff’s triumphant moment at the US Open, where she proudly showcased her Rolex, to Jessica Pegula’s eye-catching De Bethune DB28xs Starry Seas, these timepieces symbolize both achievement and elegance.
F.P. Journe, Rolex, and De Bethune: the luxury watches taking over women’s tennis circuit
Luxury watches and professional tennis have long shared a prestigious connection, with top brands like Rolex, F.P. Journe, and De Bethune partnering with some of the sport’s biggest female stars.
As rising talents like Mirra Andreeva and Qinwen Zheng join the ranks of elite athletes sporting luxury watches, the blend of precision, performance, and prestige continues to define the intersection of horology and tennis.
Mirra Andreeva
One of the most prestigious and globally recognized brands in the tennis world is undoubtedly Rolex. The legendary watchmaker is now welcoming a promising young talent to its team—Mirra Andreeva.
The 17-year-old Russian sensation took to social media to announce this exciting partnership, sharing a photo featuring the Rolex logo and expressing her enthusiasm: “I can’t wait for this journey together.”
Coco Gauff
Coco Gauff’s association with Rolex is far more than a standard sponsorship deal. She became a Rolex Testimonee in 2019 at just 15 years old, but it was in 2023 that her partnership truly took center stage.
Tennis fans will remember the 2023 US Open final, where Gauff triumphed over Aryna Sabalenka to claim her first Grand Slam title. In the moment of victory, she removed her wristband to proudly display a Rolex Oyster Perpetual Ref. 116000, powered by a movement from the 3000 series—an iconic timepiece marking an unforgettable career milestone.
Iga Świątek
As a part of the Rolex family, Iga Świątek has frequently spoken about her connection with the brand. She reflected on the valuable lessons she learned after securing her first Grand Slam title at Roland Garros in 2020.
During the Indian Wells tournament, Świątek wore a Rolex 1908 in yellow gold, featuring a white dial and a matte brown leather strap. She has also been seen sporting the same luxury watch at various tournaments, further cementing her presence as a distinguished Rolex ambassador.
Qinwen Zheng
Since 2022, Rolex has proudly supported Chinese professional tennis player Qinwen Zheng, welcoming her into the Rolex Family as a Testimonial in the sport. In several promotional campaigns, she has been spotted wearing a Datejust 36mm in Oystersteel and Everose gold, a model that embodies both elegance and performance.
Donna Vekić
Croatian tennis star Donna Vekić serves as an ambassador for F.P. Journe, frequently showcasing the brand’s Élégante watch both on and off the court. She has been seen wearing it at prestigious tournaments such as Wimbledon and the Australian Open.
Vekić often opts for a pink rubber strap, although she has also been spotted wearing the timepiece with an orange strap for a striking contrast. The titanium version of her watch is particularly eye-catching, featuring 38 brilliant-cut diamonds set in two elegant rows.
Jessica Pegula
A keen observer of luxury watches would instantly recognize the exceptional De Bethune DB28xs Starry Seas and DB28xs Purple Rain gracing Jessica Pegula’s wrist during the US Open. The American tennis star proudly displayed this exquisite timepiece not only in her matches but also in press conferences and practice sessions in New York.
Key questions
- Which young tennis star recently partnered with Rolex? Mirra Andreeva announced her partnership with Rolex.
- What Rolex watch did Coco Gauff wear when she won the 2023 US Open? She wore a Rolex Oyster Perpetual Ref. 116000.
- Which luxury watch brand does Jessica Pegula endorse? She wears a De Bethune DB28xs Starry Seas.
- What makes the De Bethune DB28xs Starry Seas unique? It features a random guilloché dial and a 38.7 mm case diameter.