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From Track to Trend: AlphaTauri x Verstappen’s High-Speed Elegance

Four-time Formula 1 World Champion Max Verstappen has been named the official global ambassador for AlphaTauri, a premium fashion brand created by Red Bull.

Por: Rubén Carrillo
Max Verstappen will showcase AlphaTauri’s sophisticated yet functional style while traveling to each of the 24 Grand Prix destinations / Photo AlphaTauri
Max Verstappen will showcase AlphaTauri’s sophisticated yet functional style while traveling to each of the 24 Grand Prix destinations / Photo AlphaTauri

Throughout the 2025 F1 season, Max Verstappen will showcase AlphaTauri’s sophisticated yet functional style while traveling to each of the 24 Grand Prix destinations.

 

Expressing his enthusiasm for the partnership, Verstappen stated, “I’m really looking forward to this new season with AlphaTauri”

 

“Their ability to merge style with practicality aligns seamlessly with my lifestyle, whether I’m on the track or off it.”, said.

 

As one of the most dominant figures in modern motorsport, Max Verstappen is accustomed to a fast-paced, high-pressure environment. 

 

He emphasized how important it is to have apparel that suits his demanding schedule.

 

“I’ve been wearing AlphaTauri clothing for a while now, and it’s amazing to be part of this collaboration. Whether I’m racing, traveling, or just relaxing at home, I need stylish yet comfortable outfits, and AlphaTauri delivers exactly that.”

Reflecting on his success and ambitions for the upcoming season, Verstappen acknowledged the challenges and triumphs of his racing career / Photo AlphaTauri
Reflecting on his success and ambitions for the upcoming season, Verstappen acknowledged the challenges and triumphs of his racing career / Photo AlphaTauri

Looking ahead to 2025

Reflecting on his success and ambitions for the upcoming season, Verstappen acknowledged the challenges and triumphs of his racing career.

 

 “Winning four world titles has been more than just a dream. This year, I’m eager to see how competitive we can be. It’s too early to set specific targets, but once we get a sense of our performance, we’ll know what to aim for.”

 

He also shared his excitement about working with his new teammate, Liam Lawson.

AlphaTauri’s commitment to blending fashion with functionality makes it an ideal partner for an elite athlete like Max Verstappen / Photo AlphaTauri
AlphaTauri’s commitment to blending fashion with functionality makes it an ideal partner for an elite athlete like Max Verstappen / Photo AlphaTauri

AlphaTauri: redefining fashion in motorsports

AlphaTauri’s commitment to blending fashion with functionality makes it an ideal partner for an elite athlete like Max Verstappen. 

 

Kalle Lauterbach, CEO of Global Consumer Products, expressed pride in the collaboration, stating, “Max embodies excellence and passion, making him the perfect ambassador for AlphaTauri.”

 

Echoing this sentiment, Isabelle Mi-A Ko, Global Head of AlphaTauri, highlighted how the brand aligns with the dynamic world of Formula 1. 

 

“As a premium fashion lifestyle brand, AlphaTauri seamlessly integrates sports and fashion. Our collections prioritize all-day comfort and elegance, and Max represents that vision perfectly.”

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