Louis Vuitton will dress Real Madrid as its Official Luxury Travelwear partner. The agreement follows Zegna’s 2022 start as the team’s formal wear provider.
This speaks to the prestige of the brand, which is now set to reach even greater heights with a major announcement. Louis Vuitton will officially dress Real Madrid, becoming the club’s Official Luxury Travelwear Partner.
There is a familiar image in the world of football glamour: players leaving stadiums after matches or traveling with their teammates—headphones on, faces focused, and always carrying their Louis Vuitton toiletry bags.
While the exclusive news of this partnership has been revealed, the exact details of the collaboration between Louis Vuitton and Real Madrid remain undisclosed and will be officially announced in the coming weeks.
As of now, Zegna is still listed as the official travel clothing provider on the club’s website and will continue in this role until the end of the season.
Their partnership highlights shared values of elegance, reflected in the outfits worn by stars like Mbappé, Vinicius, and Bellingham on every flight—suits, trousers, knitwear, and overshirts adorned with Zegna’s signature orange stripes. “The most prestigious football club in the world and the leading menswear brand,” the collaboration states.
However, this marks a strategic shift for Real Madrid, reinforcing its positioning within the world of ultra-luxury. From the grandeur of its newly renovated stadium, which attracts some of the most influential figures on the planet, to the global stature of its players—who are icons beyond football—the club is taking another step forward with Louis Vuitton.
This connection also aligns with Louis Vuitton’s recent expansion into football. The luxury fashion giant, through the Arnault family—the wealthiest in France and the force behind the LVMH empire (Louis Vuitton Moët Hennessy)—recently acquired a majority stake in Paris FC in partnership with Red Bull.
Adding to this synergy, back in September, Louis Vuitton also signed Jude Bellingham as an official ambassador. The English football sensation was introduced as a “Friend of the House,” and his debut in Louis Vuitton attire at the prestigious Laureus Awards was a clear statement of his growing influence in both sports and fashion. As a key figure at Real Madrid, Bellingham embodies both the club’s excellence and a passion for style.
This partnership is yet another move by a club that continues to evolve on all fronts. Beyond its success on the pitch, Real Madrid is strengthening its brand, elevating its fashion collaborations, and pushing its identity into new realms of sophistication—all now enhanced by its partnership with Louis Vuitton.
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