The 2025 Super Bowl was an opportunity to showcase the best of the great Haute Horlogerie brands. Below is a selection that highlights the intersection of sport, entertainment and luxury, underscoring the Super Bowl’s status as a premier stage for both athletic and stylistic excellence.
Top 5: the most extraordinary timepieces spotted at Super Bowl LIX
The 2025 Super Bowl was not only a showcase of athletic prowess but also a display of exceptional horology, as several celebrities and athletes adorned their wrists with remarkable timepieces.
Tom Brady’s Jacob & Co. Caviar Tourbillon
A watch as extravagant as the 2025 Super Bowl itself, Tom Brady’s Jacob & Co. Caviar Tourbillon is the epitome of high jewelry craftsmanship in horology. As the seven-time Super Bowl champion provided his pre-game analysis, watch enthusiasts scrambled to identify the dazzling tourbillon on his wrist, with speculations ranging from the extravagant to the outrageous.
The case and dial of Brady’s Jacob & Co. timepiece are entirely encrusted with expertly cut baguette rubies, sapphires, or diamonds—depending on the model—resulting in a seamless, gemstone-enveloped aesthetic.
Jalen Hurts’ Patek Philippe Nautilus 5712R
When it comes to watches that flawlessly combine sportiness with haute horlogerie, the Patek Philippe Nautilus 5712/1R-001 stands out. Worn by Philadelphia Eagles quarterback Jalen Hurts just moments before delivering an MVP-worthy performance in the 2025 Super Bowl, this timepiece is a testament to refined elegance. Crafted entirely in 18k rose gold, the watch reflects Patek Philippe’s modern interpretation of Gerald Genta’s iconic mid-century design, now elevated with luxurious materials.
This particular model boasts a complication-rich dial, featuring a moon phase, power reserve indicator, and small seconds subdial, all placed over a deep brown backdrop that enhances the warmth of the rose gold case and bracelet.
Michael Strahan’s Rolex Cosmograph Daytona Rainbow
Few watches exude status and exclusivity quite like the Rolex Cosmograph Daytona, and former NFL star Michael Strahan took that prestige to new heights at this year’s Super Bowl with his dazzling Rainbow Daytona. Since its introduction, the Daytona has evolved into one of Rolex’s most opulent timepieces, and today, it remains a sought-after collector’s item, worn by icons like John Mayer and Jay-Z.
Strahan’s Rainbow Daytona features a bezel adorned with a gradient of 36 baguette-cut sapphires, perfectly complementing the multicolored sapphire hour markers. The case, available in 18k yellow gold, white gold, or Rolex’s exclusive Everose gold, houses the in-house Calibre 4130 automatic chronograph movement—an engineering marvel that ensures precision and reliability.
Saquon Barkley’s Jacob & Co. Astronomia Solar Zodiac
While Tom Brady opted for earthly luxuries like caviar, Super Bowl champion Saquon Barkley had his sights set on the cosmos with his Jacob & Co. Astronomia Solar Zodiac. This masterpiece of horology captures the vastness of the solar system, with planets meticulously sculpted from precious stones—Neptune in lapis lazuli, Mercury in white granite, and others in equally exquisite materials.
Adding to its astronomical theme, the entire watch rotates counterclockwise, mirroring the movement of planetary bodies orbiting the sun. Its intricate mechanism and mesmerizing design make it a fitting choice for one of the brightest stars of the Super Bowl night.
Jay-Z’s Rare Richard Mille Flying Tourbillon
Jay-Z is no stranger to rare and extravagant watches, and for Super Bowl Sunday, he sported an ultra-exclusive Richard Mille RM 66 Flying Tourbillon. His all-black ensemble—complete with sweatpants, a crewneck T-shirt, and a beanie—was punctuated by the striking timepiece, adding a bold contrast to his minimalist look.
The RM 66 Flying Tourbillon is one of only two watches in existence featuring its distinctive orange and red sapphire colorway. Its skeletonized design, accentuated by horn-like hands, adds to its futuristic and avant-garde appeal. With an estimated value of $3 million, this exceptional timepiece further cements Jay-Z’s reputation as a connoisseur of high-end horology.
What was the most expensive watch at Super Bowl LIX?
Jay Z wore the most expensive watch, an ultra-exclusive Richard Mille RM 66 Flying Tourbillon with an estimated value of $3 million.
What watch did Tom Brady wear to the Super Bowl?
Tom Brady wore a Jacob & Co. Caviar Tourbillon, is the epitome of high jewelry craftsmanship in horology, valued at $740,000, according to the brand.
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