The acclaimed Formula 1 Exhibition is set to make its highly anticipated debut in South America, with Buenos Aires becoming the first city in the region to host this world-renowned showcase.
Marking the initial stop of a broader South American tour, the Formula 1 Exhibition promises an immersive journey into the exhilarating world of racing.
In collaboration with Fenix Entertainment, Argentina’s vibrant capital will become the fifth city to welcome the Formula 1 Exhibition, following record-breaking runs in Madrid, Vienna, Toronto, and London—the latter earning the prestigious “Best Visitor Experience” award at The Access All Areas Awards.
Opening to the public on March 22, the exhibition will run for a limited time until June 1, offering exclusive contributions from legendary teams, iconic South American drivers, and influential figures from the sport.
Attendees will have the rare opportunity to explore historic Formula 1 cars spanning different eras, uncover rare artifacts, and experience never-before-seen video content.
For those looking to test their racing skills, the state-of-the-art F1 Fastest Lap Simulators will provide an unparalleled, high-adrenaline experience behind the virtual wheel.
The journey through the exhibition begins with Once Upon a Time in Formula 1, an extraordinary showcase of historic F1 cars, previously unseen photography, archival footage, and memorabilia, capturing the most defining moments of the sport.
The Design Lab grants visitors an exclusive look inside an F1 factory, revealing the intricate engineering process behind the creation of each season’s race car.
Next, Drivers & Duels celebrates the most legendary drivers and unforgettable rivalries since Formula 1’s inception in 1950, now marking its 75th anniversary. The Fallen Heroes gallery pays tribute to the drivers who tragically lost their lives while pursuing greatness, honoring their legacy within the sport.
A particularly striking section, Survival, revisits Romain Grosjean’s terrifying 120mph crash at the 2020 Bahrain Grand Prix, showcasing the remnants of his HAAS car alongside an immersive multi-screen installation featuring exclusive footage and interviews detailing his miraculous escape from the flames.
The experience culminates with The Pit Wall, an awe-inspiring cinematic spectacle that allows fans to relive some of the most electrifying moments in Formula 1 history like never before.
The Buenos Aires exhibition also serves as a tribute to South America’s profound impact on the sport. The region has produced some of Formula 1’s most legendary champions, including Juan Manuel Fangio, Ayrton Senna, Nelson Piquet, and Emerson Fittipaldi.
Today, the legacy continues with rising talents such as Argentina’s Franco Colapinto and Brazil’s Kick Sauber rookie Gabriel Bortoleto, as well as the enduring popularity of the Brazilian Grand Prix.
Emily Prazer, Chief Commercial Officer at Formula 1, expressed her enthusiasm: “As we celebrate 75 years of Formula 1, it is more important than ever to recognize the sport’s rich history and heritage. Since its launch in Madrid, the Formula 1 Exhibition has successfully brought the story of the sport to life, and we are thrilled to introduce it to South America for the first time in Buenos Aires. The region’s passion for Formula 1 has seen a remarkable resurgence, and we look forward to celebrating its pivotal role in shaping the sport.”
The Formula 1 Exhibition is an immersive and interactive experience that takes fans behind the scenes of the world’s most prestigious motorsport. It showcases the history, technology, and drama of Formula 1 racing through a combination of rare artifacts, interactive displays, and stunning audio-visual content.
The Formula 1 Exhibition Buenos Aires will be open on March 22 and will run for a limited time only, concluding on June 1. It will feature exclusive contributions from legendary teams and iconic South American drivers, including Nelson Piquet and Ayrton Senna.
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