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F1 2025 to kick off with the Louis Vuitton Grand Prix in Australia

Louis Vuitton marks a new milestone in its partnerships with the sport, with its new role as Global Partner of Formula 1 for 10 years.

Por: Karla Sofía Espinoza
LOUIS VUITTON FORMUILA 1 Trunk Trophy
The Global Partner agreement between Louis Vuitton and Formula 1 will run for ten years, starting in 2025 / Photo via Louis Vuitton web

Louis Vuitton kicks off its exciting collaboration as a Global Partner of Formula 1 with a race bearing its name: Formula 1® Louis Vuitton Australian Grand Prix 2025.

 

This is the first Grand Prix of the season and will be held March 13-16 at the 5.278-kilometer Albert Park Grand Prix Circuit in Melbourne.

 

As a Global Partner, agreement signed on last october, the iconic luxury brand will be immersed in the races, with visible track-side signage, an innovative aspect for Louis Vuitton in the sporting arena.

FORMULA 1 LOUIS VUITTON DEAL
Stefano Domenicali, CEO of F1, Greg Maffei, CEO, Liberty Media, Bernard Arnault, CEO of LVMH Group, and Frédéric Arnault, CEO of LVMH Watches / Photo F1.com

In addition, LVMH will be present at the celebratory moments, including the opening ceremony and the podium, where the spectacular Louis Vuitton trophy trunks will be presented, a symbol of prestige to celebrate the arrival of the top three drivers.


These trunks, decorated with the iconic monogram and the iconic “V”, will feature a unique local color scheme for each race, bringing a personalized and luxurious touch to the event.

Ten years of Global Partner

FORMULA 1 LOUIS VUITTON TAG HEUER
TAG Heuer is partner in the Oracle Red Bull Racing team / Photo TAG Heuer

The Global Partner agreement between LVMH and Formula 1 will run for ten years, starting in 2025. In addition, the partnership includes other LVMH flagship houses, such as Moët Hennessy and TAG Heuer.


TAG Heuer is partner in the Oracle Red Bull Racing team and the official timekeeper of Formula 1.

“As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport,” said Stefano Domenicali, President and CEO of Formula 1.

Luxury and adrenaline

Louis Vuitton’s entry into Formula 1 not only redefines the glamour of motorsport, but also positions the brand in a unique space, connecting the elegance of luxury with the adrenaline of racing.

 

“For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration,” said Frédéric Arnault, CEO, LVMH Watches.

Louis Vuitton Formula 1 Trunk Trophy
Louis Vuitton Trophy trunks will feature a unique local color scheme for each race / Photo via F1.com

In addition, he added: “with our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”

 

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For your information

What is Louis Vuitton’s relationship with Formula 1?
Formula 1 announced a historic 10-year deal with renowned luxury conglomerate, Louis Vuitton Moët Hennessy (LVMH) valued at a $1 billion.


What will Louis Vuitton do in Formula 1?
The luxury brand’s work as a Global Partner will be immersed in the races, with visible track-side signage, and will feature Louis Vuitton trophy trunks for the top three drivers.

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