Wellness

A minimalist manifesto: Jil Sander new fragrance collection

Jil Sander, a name synonymous with minimalist elegance, has ventured into the world of fine fragrance with the launch of its inaugural collection, Olfactory Series 1.

Por: Alejandro Carrillo
Jil Sander, a name synonymous with minimalist elegance, has ventured into the world of fine fragrance with the launch of its inaugural collection, Olfactory Series 1 / Photo via Jil Sander
Jil Sander, a name synonymous with minimalist elegance, has ventured into the world of fine fragrance with the launch of its inaugural collection, Olfactory Series 1 / Photo via Jil Sander

The captivating fragrance collection of Jill Sander marks a significant departure for the brand, as it extends its signature aesthetic beyond fashion and into the realm of scent. Each fragrance within the collection is a testament to Jil Sander’s commitment to understated luxury, offering a sensory experience that is as sophisticated as it is subtle.

 

Jil Sander, a name synonymous with minimalist elegance, has ventured into the world of fine fragrance with the launch of its inaugural collection, Olfactory Series 1. This captivating series comprises six distinct scents, each a testament to the brand’s unwavering commitment to understated luxury.

Jil Sander Earth / Photo via Jil Sander
Jil Sander Earth / Photo via Jil Sander

The collection’s minimalist ethos extends beyond aesthetics, permeating the very essence of each fragrance. Each scent boasts an exceptionally concise formula, comprised of just three natural ingredients: aldehydes, alcohol derived from upcycled carbon emissions, and pure water. This pared-down approach reflects Jil Sander’s philosophy of prioritizing quality and purity over superfluous embellishments.

  

At the helm of this olfactory endeavor are Lucie and Luke Meier, the visionary creative directors. Their design philosophy, deeply rooted in the brand’s DNA, transcends the boundaries of fashion, extending its influence to architecture and, now, fragrance.

A sensory journey

“We aim to create designs that evoke profound emotions and foster deeply personal connections,” the Meiers articulated. “In crafting Olfactory Series 1, we adhered to our unwavering principles: collaborative synergy, unwavering direction, and an unwavering commitment to working alongside exceptionally skilled perfumers to develop exquisitely elegant, gender-neutral scents.”  

 

The collection’s launch coincides with a surge in the popularity of haute parfumerie, a trend that brand has astutely recognized. Jean Holtzmann, Chief Brand Officer of Prestige at Coty Inc., the esteemed custodian of the Jil Sander fragrance license, remarked, “We also witnessed a remarkable surge in momentum within the Jil Sander fashion domain, seamlessly bridging its original values with a visionary new perspective for the future.”

Jil Sander Smoke / Photo via Jil Sander
Jil Sander Smoke / Photo via Jil Sander

This resurgence provided the perfect opportunity to translate the brand’s core values into the realm of fragrance, creating a collection that resonates with the same discerning clientele that embraces Jil Sander’s fashion offerings.

Luxury experience

The Olfactory Series 1 is not merely a collection of fragrances; it is a celebration of the human spirit’s connection to nature and a testament to the enduring power of artisanal craftsmanship. Each scent, from the zesty freshness of Leaf to the enigmatic allure of Smoke, tells a unique story, inviting wearers on a personal olfactory journey.

 

The collection’s aesthetic is equally captivating. Envisioned in collaboration with the renowned design studio Formafantasma, each bottle boasts an asymmetric silhouette, a testament to the brand’s unwavering commitment to individuality. A striking bell-shaped white aluminum cap adorns each flacon, reminiscent of a protective bell jar, safeguarding the precious fragrance from the detrimental effects of light.  

The Olfactory Series 1 is poised to make a significant impact on the world of fine fragrance. With its minimalist philosophy, its focus on quality ingredients, and its commitment to creating deeply personal experiences, the brand has once again demonstrated its ability to redefine luxury.

What is Jill Sander?

Jil Sander is a renowned luxury fashion brand synonymous with minimalist and sophisticated design. Founded by Jil Sander herself in 1968.

Jil Sander Miel / Photo via Jil Sander
Jil Sander Miel / Photo via Jil Sander

How many scents will Olfactory Series 1 have?

The  series will have six distinct scents.

 

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