The TAG Heuer x Formula 1 collection, official timekeeper of F1, continues to celebrate the relentless pursuit of excellence and precision that defines motorsport.
The relationship between Formula 1 and TAG Heuer goes back many years, with the historic milestone of the launch of the first TAG Heuer Formula 1 watch in 1986. The brand was the first luxury watch manufacturer to put its logo on an F1 car, making it a symbol of new ideas and fast cars.
Recently, the brand solidified its relationship with motorsport by announcing its return as the official timekeeper of Formula 1, reinforcing its legacy in the world’s most prestigious racing series.
TAG Heuer’s association with motorsport is more than just sponsorship; it’s a celebration of precision, performance, and style. Over the years, TAG Heuer has designed remarkable watches, from exclusive models for Oracle Red Bull Racing drivers to pieces that allow fans to share in the team’s triumphs.
Since the collaboration with Oracle Red Bull Racing began in 2016, TAG Heuer x Formula 1 has introduced eight highly sought-after watches. These pieces not only resonate with motorsport enthusiasts but also attract a new generation to Swiss watchmaking, representing individuality and boldness.
To commemorate the upcoming 75th season of Formula 1, TAG Heuer debuted five new additions to its TAG Heuer x Formula 1 collection during LVMH Watch Week 2025. The lineup includes four chronographs and the exceptional TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing.
Each timepiece embodies TAG Heuer’s commitment to innovation, offering motorsport fans cutting-edge designs crafted with advanced materials, ergonomic features, and race-inspired aesthetics.
The collection pays tribute to the adrenaline-fueled history of Formula 1 while incorporating contemporary style. Every detail reflects a connection to the sport, from the aerodynamic design of the cases echoing the sleek lines of F1 cars to the perforated bezels that mimic brake discs.
A tachymeter bezel framed by a colored ring, inspired by the precision of motorsport engineering, adds another layer of sophistication. Skeletonized hour and minute hands further enhance the modern, dynamic appeal of the watches.
The titanium cases, paired with durable rubber straps, strike a balance between strength and comfort. This versatility ensures the watches are as functional on the racetrack as they are on the streets.
The new models also introduce vibrant colors inspired by the excitement of night racing. Two designs feature bold red accents, while a third pairs striking blue highlights with a two-tone black and blue strap. A lime-green variant offers a daring option for those who prefer bold statements.
The highlight of the collection is the TAG Heuer Formula 1 x Oracle Red Bull Racing. This exceptional timepiece features a Grade 2 titanium case, a tachymeter bezel with a forged carbon insert, and a blue opaline dial adorned with a checkered flag pattern reminiscent of race finishes. Special packaging, complete with Oracle Red Bull Racing’s iconic logo and colors, makes this a true collector’s item for motorsport enthusiasts.
By bridging the gap between heritage and modernity, TAG Heuer delivers timepieces that capture the thrill of racing while showcasing precision craftsmanship. Each watch embodies the brand’s enduring connection to Formula 1, offering fans a chance to wear the spirit of the sport on their wrists.
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