Haute Horlogerie brands are increasingly blurring the line between elegant, casual, and sporty pieces. The so-called “sporty elegant” design has been around for decades, but it has become more popular. That was demonstrated at the sixth edition LVMH Watch Week, in New York (Jan 21-22).
Pieces from TAG Heuer, Hublot, Zenith and Louis Vuitton showed off this trend. These pieces combine materials such as stainless steel, gold or platinum with exquisite guilloché decorations, practical or eye-catching functions, and rubber straps.