The Spring-Summer 2025 campaign from Louis Vuitton transports the stars to a mesmerizing world created by French artist Laurent Grasso
Lisa and Saoirse Ronan are portrayed as modern muses within the evocative landscapes crafted by renowned French conceptual artist Laurent Grasso, in the new Spring-Summer 2025 campaign by Louis Vuitton.
The Louis Vuitton Women’s Spring-Summer 2025 campaign launched globally on January 16, 2025, through print media
Captured by Steven Meisel, the campaign complements Nicolas Ghesquière’s latest runway collection, which concluded with three masterfully designed looks.
These ensembles incorporated Grasso’s surreal backdrops, featuring floating spheres and luminous torches.
For this campaign, Grasso’s Studies into the Past series introduces a new element: the enigmatic black rectangle, which redefines pristine landscapes and serves as a striking contrast to the natural settings.
Lisa and Saoirse Ronan exude a confident and radiant energy in this dreamlike atmosphere.
Wearing key pieces from the collection, Lisa and Saoirse immerse themselves in these surreal environments.
Close-up shots reveal hints of Renaissance-inspired composition, while full-length images highlight a blend of classic elegance and subtle dynamism.
Both stars embody the concept of “soft power,” a central theme in Ghesquière’s Spring-Summer 2025 designs, emphasizing grace and strength.
Since its founding in 1854, Louis Vuitton has been synonymous with innovation and elegance, continuously crafting designs that balance functionality with creativity.
Lisa, a global phenomenon as a member of the K-pop group Blackpink, has also established herself as a formidable solo artist.
Her second single, “Money”, became the first K-pop solo track to surpass one billion streams on Spotify.
Recently, Lisa has released new singles, including the hit “Moonlit Floor”, which draws from the 1990s pop classic “Kiss Me”.
With her immense following as the most popular K-pop artist on Instagram, Lisa is set to make her acting debut in the third season of The White Lotus, set in Thailand.
Her multifaceted talent and unique style are perfectly encapsulated within the Louis Vuitton Women’s Spring-Summer 2025 campaign.
Saoirse Ronan, a four-time Oscar nominee, continues to captivate audiences with her performances.
She first gained recognition at just 13 years old for her role as Briony Tallis in Atonement, earning both BAFTA and Oscar nominations.
Most recently, she starred in Steve McQueen’s historical drama Blitz and the adaptation of Amy Liptrot’s memoir, The Outrun, which she also produced.
Ronan’s notable filmography includes acclaimed titles like Little Women, Lady Bird, and Brooklyn, all of which garnered her Oscar nods. Her timeless elegance and versatility perfectly align with Louis Vuitton’s vision of modern femininity.
Staying true to its heritage, Louis Vuitton has consistently collaborated with architects, artists, and designers, while expanding into categories like ready-to-wear, footwear, jewelry, watches, and fragrances.
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