The Swiss company Swatch, established in 1983, has encapsulated its rich history across four luxurious volumes, featuring 8,419 watches that have revolutionized the world of watchmaking.
Condensed into an exquisite box set, the Swatch Encyclopedia is a celebration of the Swiss brand’s journey, which has transformed it into an icon of design and artistic expression over the past four decades.
This is far more than a tribute; it is an invitation to dive into Swatch’s vibrant and joyful universe, showcased through the 8,419 timepieces that have defined its legacy.
Each volume of the Swatch Encyclopedia chronicles a key decade of the brand’s evolution, from its groundbreaking debut in 1983 to 2023, the year Swatch commemorates its 40th anniversary.
From the invention of the first “Second Watch” — an accessible, playful alternative to classic timepieces — to its recent collaborations with watchmaking giants like Omega and Blancpain, this collection tells a rich story of innovation, bold designs, and positive provocations.
The Swatch journey began with a visionary idea: a lightweight, stylish, and affordable watch designed to reflect individual personality.
During this decade, the brand introduced its first special editions and artistic collaborations, laying the groundwork for its DNA.
Swatch transformed the watch into a canvas for artistic expression, working with global artists to create the renowned Swatch Art Specials. These models became collectible masterpieces, blurring the line between horology and art.
This period saw Swatch push boundaries even further with groundbreaking technical advances like the SISTEM51, the first entirely machine-assembled mechanical watch with a 90-hour power reserve. It was also during this era that the brand began its transition toward sustainable production.
The last decade has been marked by bold partnerships, such as the highly publicized Omega X Swatch MoonSwatch collaboration and the recent Blancpain X Swatch project.
The BIOCERAMIC WHAT IF? collection highlights Swatch’s commitment to innovation, exploring new materials and avant-garde designs.
Encased in a colorful, eye-catching box, the Swatch Encyclopedia is not just a collection but a true work of art.
Each volume, carefully illustrated and documented, immerses readers in the Swatch universe with historical anecdotes, photographs of iconic models, and stories of artistic collaborations.
Whether you’re an avid collector or simply a design enthusiast, this set is destined to become an essential addition to your library.
Retailing at $400 Dollars, this luxurious box set is perfect as a gift for special occasions or as a personal gateway into the creative world of Swatch.
The Swatch Encyclopedia is the ultimate testament to this vision: an enthralling journey through 40 years of creativity and audacity. Launching on January 6, 2025, it invites you to embark on a captivating exploration of time and design.
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