This marks a thrilling chapter in the history of the regatta, with five teams—INEOS Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic, and Orient Express Racing Team—competing for the coveted spot in the main event, the Louis Vuitton 37th America’s Cup. The competition, set against the backdrop of Barcelona, is highly anticipated, showcasing the blend of tradition, cutting-edge technology, and the spirit of innovation that defines both Louis Vuitton and the America’s Cup.
Chasing the Wind: Louis Vuitton Cup 2024 showcases innovation and luxury
Louis Vuitton proudly announces the start of the Louis Vuitton Cup, the prestigious qualifying event for the 37th America’s Cup in Barcelona.
The Louis Vuitton Cup follows a three-phase format designed to test the skill, strategy, and teamwork of each challenger. The first two phases consist of Round Robins, where each team faces off twice in elimination-style matches.
This is followed by the semi-final, a best-of-five series, and finally, the grand final, which will be a best-of-seven showdown. The team that emerges victorious in this rigorous competition will be declared the Challenger and will go on to face Emirates Team New Zealand, the current holders of the America’s Cup, in the main event. The final challenger is expected to be announced by October 7, 2024.
A historic partnership
To celebrate the start of this monumental edition, a lavish event took place on August 27 atop Mount Tibidabo, one of Barcelona’s most iconic landmarks. This evening was not just a celebration of the competition but also a tribute to the historic partnership between Louis Vuitton and the America’s Cup.
The exclusive event drew high-profile guests, including five-time Olympic medalist and Louis Vuitton ambassador Léon Marchand, alongside Spanish stars such as actresses Georgina Amoros and Maria Pedraza, and actor Miguel Bernardeau. A highlight of the evening was the presentation of the two legendary trophies: the Louis Vuitton Cup and the America’s Cup, both housed in Louis Vuitton’s meticulously crafted Trophy Trunks, symbolizing the luxury brand’s longstanding association with the world’s most prestigious sailing event.
Louis Vuitton’s return as the Title Partner for the 37th America’s Cup underscores the brand’s alignment with the values of this historic competition, such as excellence, creativity, and surpassing oneself. This partnership reflects not only Louis Vuitton’s deep-rooted connection to the sport but also a shared commitment to constant innovation, a theme evident in both the design of the cutting-edge yachts and the craftsmanship of the Trophy Trunks.
Racing elegance
The collaboration is a celebration of technological advancement and sustainability, both of which are increasingly integral to the future of competitive sailing.
In addition, fans of the America’s Cup can tune in to the latest episode of the Louis Vuitton Podcast, where legendary skipper and President of the America’s Cup Event, Grant Dalton, shares his insights with host Loïc Prigent.
As the 37th America’s Cup approaches, all eyes are on Barcelona and the competing teams, with Louis Vuitton at the heart of this thrilling and historic event.
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