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“Til D do us part”: Diesel’s denim revolution

Diesel revolutionizes the traditional concept of a wedding with its “Til D do us part” campaign for the Fall Winter 2024 season.

Por: Rubén Carrillo
"Til D do us part": Diesel's denim revolution / Photo via Diesel

Diesel’s innovative campaign proposal, conceived by creative director Glenn Martens and art director Christopher Simmonds, and captured through the lens of Nick Waplington, celebrates bold fashion and individuality through denim.

 

The campaign follows the story of an atypical wedding, from pre-wedding nerves to the euphoria of the after-party.

 

Christine Quinn, renowned author, model, actress and former star of “Selling Sunset”, is the absolute protagonist as the bride, wearing a faded blue denim dress adorned with rosettes.

 

Her daring look is complemented by a strict dress code for guests: head-to-toe Diesel denim.

 

The Diesel Fall Winter 2024 collection, presented in the campaign, stands out for its exceptional pieces.

"Til D do us part": Diesel's denim revolution / Photo via Diesel
"Til D do us part": Diesel's denim revolution / Photo via Diesel

The new Peel Off Denim, characterized by its minimalism and functionality, takes center stage. The Diesel Denim Library adds depth with bonded and laser-cut panels on jackets, skirts and jeans.

 

Even in structured garments, bonded fronts highlight Diesel’s innovation in fashion design.

 

Accessories play a key role in the campaign. The latest versions of the 1DR and Glossy Play bags, with their photorealistic mouth prints, add a playful touch.

 

Vert watches, the silver jewelry collection and sunglasses in collaboration with Essilor Luxottica complete the looks.

"Til D do us part": Diesel's denim revolution / Photo via Diesel
"Til D do us part": Diesel's denim revolution / Photo via Diesel

Diesel Fall Winter 2024 seeks to generate a sense of authenticity in any circumstance.

 

The collaboration between Martens, Simmonds, Waplington and Quinn results in a memorable and impactful presentation.

 

This collection not only redefines denim, but sets a new standard for fashion campaigns, demonstrating that denim is much more than a fabric: it is a powerful means of personal expression.

"Til D do us part": Diesel's denim revolution / Photo via Diesel
"Til D do us part": Diesel's denim revolution / Photo via Diesel

More about the brand

Founded in Italy in the late 1960s, Diesel began as a small denim manufacturing company. However, it quickly became a global phenomenon, thanks to its focus on youth and its rebellious spirit.

 

In the 1980s and 1990s, Diesel consolidated itself as an iconic brand, associated with denim culture and an alternative lifestyle.

"Til D do us part": Diesel's denim revolution / Photo via Diesel
"Til D do us part": Diesel's denim revolution / Photo via Diesel

Influence on popular culture

Diesel is more than a fashion brand; it is a symbol of a generation. Its advertising campaigns, stores and events have left an indelible mark on popular culture.

 

The brand has been able to capture the spirit of youth and rebellion, becoming a reference for those who seek to express their individuality through fashion.

 

Diesel is much more than just a clothing brand. It is an attitude, a lifestyle and an expression of youth culture.

 

Its ability to adapt to change and reinvent itself over the years has been key to its lasting success.

"Til D do us part": Diesel's denim revolution / Photo via Diesel
"Til D do us part": Diesel's denim revolution / Photo via Diesel

We hope you enjoyed this article about Diesel, If you did, please share it with others. You might also be interested in reading our article about MCMor browsing other reviews in our Luster English section.

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