Nike will not only equip a large number of athletes for the Paris Olympics, but it has also partnered with the iconic Pompidou Center for a unique celebration of sport and culture during the Games.
The sports brand Nike inaugurated the “Art of Victory” exhibition on Wednesday, focusing on its Nike Air franchise at the place that inspired the design of the Air Max 1 almost 40 years ago.
Nike transforms the facade of the Pompidou Center into a canvas that will tell sports stories. The exhibition will offer an immersive experience, turning the facade of the Pompidou Center into a dynamic canvas that highlights innovative sports stories.
To complement this, Nike is organizing a series of interactive sports experiences in the outdoor space, including running, basketball, global football, skateboarding, and breaking.
“The message of this collaboration, for me, is to move forward and be bold when you have a good idea,” said Tinker Hatfield, who stated that the interior architecture of the Pompidou was the inspiration for the Air cushioning technology he used for the Air Max 1.
“Go ahead, take risks. Be at least a little disruptive so that people notice what you’re doing. I think that’s true for both the building and the Air Max 1. Technology is important, but it’s the act of boldness and being disruptive that made everyone pay attention.”
Additionally, a skateable sculpture, “Cycloid Piazza,” designed by French artist Raphaël Zarka in collaboration with architect Jean-Benoît Vétillard, and commissioned by the Pompidou Center with the support of Nike, is publicly exhibited.
The daily programming of the exhibition includes running, basketball, football, skateboarding, and breakdance experiences.
The “Art of Victory” exhibition will be open from Wednesday, July 24 to August 11, the last day of the Paris 2024 Olympics. Access to the exhibitions and the Pompidou Center’s permanent collection will be free for those under 26 years old during this period.
The Pompidou Center, located in the heart of Paris, is a world-renowned cultural institution that combines modern and contemporary art, music, cinema, and design. Opened in 1977, this iconic building, designed by Renzo Piano and Richard Rogers, quickly became a symbol of the cultural and architectural renewal of the French capital.
Its avant-garde architecture, with its exterior tubes and escalators, sets it apart from any other building in Paris. The Pompidou Center houses a vast collection of modern and contemporary art, including works by Picasso, Matisse, Miró, and many other renowned artists. In addition to its permanent exhibitions, the center organizes innovative temporary exhibitions and cultural events throughout the year.
The Pompidou is more than a museum; it is a lively and dynamic space that attracts visitors from all over the world. Its public library, one of the largest in Europe, offers a wide range of resources for researchers and book lovers. The center also features a cinema, an auditorium, and various spaces dedicated to music and performing arts.
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