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Vivienne and Petula await: A world of luxury chocolate at Louis Vuitton’s new store

A few weeks before the Chinese Valentine’s Day (Qixi) celebrations, Louis Vuitton opened its first and luxurious chocolate shop in China.

Por: Rubén Carrillo July 24, 2024

Vivienne and Petula await: A world of luxury chocolate at Louis Vuitton's new store / Photo via Louis Vuitton

This is the third branch of Le Chocolat Maxime Frédéric worldwide, joining those already existing within LV Dream in Paris and Marina Bay Sands in Singapore.

The latest expansion brings the Louis Vuitton stamp, Le Chocolat Maxime Frédéric, to the city of Shanghai.

Located in the Taikoo Li Qiantan shopping center, the store arrives just in time for Qixi, which is celebrated in early August of this year.

The space represents the pinnacle of sweet luxury, integrating the characteristic codes of the Louis Vuitton house into its confectionery branch.

The chocolate shop adopts an interior reminiscent of a tropical garden. Floor-to-ceiling wooden trunk displays line the walls, giving the premises a warm atmosphere.

LV’s flagship mascot, Vivienne, and the pet lion Petula, take center stage to give the space a playful feel.

Of course, all the chocolate offerings sold in the store are sealed with the recognizable Louis Vuitton motifs.

Each of the products is transported directly from Paris, where quality is guaranteed at the highest level, along with craftsmanship and attention to detail.

The chocolate shop is located in a space shaped like a petal monogram in the heart of the shopping center.

Chef Frédéric issued a statement regarding the expansion: “We want to be inspired by local culture and lifestyle. In the future, we will definitely offer customized creations for Shanghai, such as for Chinese New Year. It is also important to share the happiness and joy of these exquisite chocolate treats. Because the most important ingredient in a piece of chocolate is love.”

Those interested can find the chocolate offerings at prices ranging from $30 to $448.

Adapting to local culture

To consolidate its presence in China, Louis Vuitton has made a significant effort to understand and adapt to local culture.

The brand has collaborated with Chinese artists and designers, launched exclusive collections for the Chinese market and participated in local cultural events.

A commitment to craftsmanship

Louis Vuitton is recognized worldwide for its commitment to craftsmanship and exceptional quality.

In China, the brand has spared no effort to maintain these standards, establishing production workshops in the country and using the highest quality materials.

With an increasingly strong presence in China, Louis Vuitton is in a privileged position to continue to grow and prosper in this market.

The brand aims to continue to adapt to the needs and preferences of Chinese consumers, offering innovative and high-quality products and services.

We hope you enjoyed this article about Louis Vuitton, If you did, please share it with others. You might also be interested in reading our article about Pompeii x Pepsi, or browsing other reviews in our Luster English section.

Vivienne and Petula await: A world of luxury chocolate at Louis Vuitton’s new store

Adapting to local culture

A commitment to craftsmanship

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Adapting to local culture

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