Pure Electric, the brand known for its innovative approach to electric mobility product design, announces a new collaboration with McLaren, following the success of their third collaboration earlier this year.
The new special edition, called the Pure x McLaren MCL38 Special Edition, is inspired by the challenging 2024 Formula 1 car.
Founded in 2018 by Adam Norris, Pure Electric has become a benchmark in the electric mobility market. The partnership with McLaren has allowed the brand to combine its sleek aesthetics with McLaren’s expertise in hybrid energy.
The family connection, with Adam Norris as the father of Formula 1 driver and McLaren driver Lando Norris, adds a personal touch to the collaboration, merging tastes and experiences.
The new Pure x McLaren MCL38 collaboration is the result of combining McLaren’s challenging Formula 1 car with Pure Electric’s iconic e-scooter. The final product features a fusion of the racing team’s emblematic colors with Pure Electric’s award-winning market-leading e-scooter design.
Challenging the traditional standards of e-scooters, the new collaboration reinvents the concept, putting the rider and their safety at the center. The unique riding position allows the user to adopt a natural posture, with their feet apart, offering a more stable and comfortable ride.
In addition, the distribution of the rider’s weight on both sides of the chassis and the lowered center of gravity guarantee exceptional stability and control, even on uneven terrain. The handlebars smoothly return to center after turning, reducing instability and offering total control at every turn.
Practicality is also a fundamental pillar of the scooter. Its foldable handlebar, footrests, and steering tube design make it 70% more compact than standard e-scooters.
The new Pure x McLaren MCL38 Special Edition is now available for purchase on Pure Electric’s official website.
Pure Electric, an electric scooter specialist, and McLaren, the legendary Formula 1 team, have joined forces to offer an electrified urban mobility experience that combines high performance and style. This collaboration has resulted in several electric scooter models.
The collaboration goes beyond scooters, extending to accessories such as Pure x McLaren helmets and bags, designed to offer protection, style, and functionality to all users.
This partnership between Pure Electric and McLaren represents a milestone in the evolution of urban mobility. By combining Pure Electric’s expertise in electric scooters with McLaren’s passion for design and performance, this alliance offers users a unique and exciting riding experience.
Together, Pure Electric and McLaren are driving the future of electrified urban mobility, making commuting more sustainable, enjoyable, and stylish, with a view to a sustainable future.
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