The Italian luxury furniture firm B&B Italia and the British pioneer of sustainable fashion Stella McCartney join forces once more to present a special edition of the iconic “Camaleonda” sofa.
The second collaboration between B&B Italia and Stella McCartney is born from the British designer’s admiration for Mario Bellini’s work and reaffirms her commitment to innovation and environmental care.
In 2022, their first collaboration brought the “Le Bambole” armchair to life. Now, Bellini’s classic design is transformed with McCartney’s S-Wave monogram, a pattern inspired by natural elements symbolizing the brand’s commitment to sustainability.
The new “Camaleonda” is made almost entirely from sustainable materials, demonstrating B&B Italia’s excellence in R&D. Its upholstery uses OceanSafe naNea yarn, a biodegradable material, Cradle to Cradle Gold certified, and free of harmful substances. Moreover, it offers the same performance as conventional fabrics without releasing microplastics.
Available in soft, muted shades of pink and beige, the sofa radiates a serene and comfortable aesthetic. Its modular design allows creative reconfiguration of arms, backs, and seats, providing the possibility to mix and match colors for a personalized style.
The collaboration debuts at the COLOURLIVING showroom in Hong Kong and will be showcased at Art Basel Miami Beach on December 6th as part of an installation at the grand opening of the B&B Italia Design Studio.
This special edition of the “Camaleonda” is proof that high quality and luxury can go hand in hand with sustainability, marking a trend toward a more responsible future for the planet.
Stella McCartney is a British luxury fashion brand founded in 2001 by the eponymous designer. Daughter of former Beatle Paul McCartney and activist Linda McCartney, Stella has been a vocal advocate for sustainability and animal welfare from the beginning.
The brand is characterized by its commitment to sustainable fashion. It abstains from using leather, fur, hair, and feathers, opting for innovative and eco-friendly materials such as vegan leather, organic cotton, and mycelium.
McCartney believes that luxury and ethics are not mutually exclusive. Her designs are elegant, timeless, and feminine, while reflecting her commitment to the planet and animals.
It is a brand that sets the standard in sustainable fashion, demonstrating that it is possible to create luxury without compromising ethical and environmental values.
Meanwhile, B&B Italia is an Italian furniture company founded in 1966 by Piero Ambrogio Busnelli. A pioneer in contemporary design, it has become a global reference for its minimalist, elegant, and timeless style.
B&B Italia is characterized by its focus on innovation, quality, and craftsmanship. It collaborates with renowned designers such as Mario Bellini, Antonio Citterio, and Naoto Fukasawa to create unique pieces that combine functionality and aesthetics.
The company offers a wide range of furniture for home and contract use, including sofas, armchairs, tables, chairs, beds, and modular systems. Its designs stand out for their clean lines, geometric shapes, and high-quality materials such as leather, metal, and wood.
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