Audi has been named the official premium automotive partner of Inter Miami CF, solidifying a multi-year partnership aimed at accelerating the growth of soccer in the United States. To celebrate this union, Audi has unveiled a fleet of its luxurious vehicles wrapped in Inter Miami’s signature pale pink.
Audi and Inter Miami CF announce a vibrant alliance
The streets of Miami are about to become much more colorful and stylish thanks to the bold alliance between Audi and Inter Miami CF, which is winning over soccer fans and tinting vehicles pink.
The pink Audi fleet will be unveiled today at a celebration event at the 1 Hotel in Miami Beach. After the event, the fleet will be on permanent display at Chase Stadium for the remainder of the season, as well as at select dealerships in South Florida. It is important to note that these vehicles are not available for purchase.
For a few
However, owners of some 2023 and 2024 Audi models will be able to demonstrate their passion for soccer by acquiring specially designed Inter Miami CF themes for the Audi multimedia interface system, transforming the interior of their vehicle with club-inspired displays.
This collection is available for purchase on the myAudi marketplace within the myAudi smartphone app.
Since its inception in 2020, the MLS club, Inter Miami CF, has been driving the growth of soccer with the goal of making it one of the most popular sports in the United States.
Fresh off its historic victory in the 2023 Leagues Cup, the club’s collaboration with Audi marks another milestone in its meteoric rise.
“As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance,” said Emilie Cotter, Senior Vice President and Chief Marketing Officer of Audi of America.
A full collab
This alliance goes beyond flashy cars. The two brands are also rolling out a series of fan activations, including Audi test drive experiences, exclusive content on Inter Miami’s social platforms, and dynamic LED displays in the stadium during matches so fans can feel Audi’s presence on and off the field.
Moreover, Audi’s involvement in the MLS is not new. Since 2015, the German automaker has been a crucial sponsor of the club, providing educational resources and housing options for youth players and investing over $5 million in MLS academies.
This includes nurturing talent through initiatives such as the ‘Audi Goals Drive Progress’ program, which supports player development and community initiatives led by MLS players. As a result, Inter Miami CF has signed 10 Academy players to their first team.
“We are thrilled to be alongside an innovative and forward-thinking brand like Audi during this pivotal moment in our Club’s history,” added Xavier Asensi, Chief Business Officer of Inter Miami CF. “Our mutual commitment to excellence will drive unique initiatives that cater to our passionate and diverse fan base”.
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