Luster English

Moschino reinvents the way we see everyday fashion

Moschino unveils its new advertising campaign, “Collezione 0,” under the creative direction of Adrian Appiolaza.

Por: Rubén Carrillo
Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

The “Collezione 0” campaign marks Adrian Appiolaza’s debut at Moschino and features photographs and short films by renowned photographer Willy Vanderperre, styled by Alastair McKimm.

 

The images artistically capture the essence of five women experiencing the vibrancy and beauty of Milan.

 

“Collezione 0” tells the story of these women finding joy in the simple moments of everyday life.

 

The visuals showcase them in various Milanese settings, each highlighting a different facet of their daily routines. From marveling at the majestic Duomo to picking up fresh produce at a local market or getting lost in the melodies of a record store, the campaign portrays a series of joyful, everyday experiences.

Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

One of the most striking images features a model on a rooftop with the iconic Duomo di Milano in the background, embodying the city’s blend of history and modernity.

 

The model, dressed in a playful blue ensemble and a paper hat, exudes spontaneity, encapsulating the campaign’s theme: finding happiness in unexpected places.

 

Another eye-catching photograph captures a model in a bustling local market, holding a baguette and vegetables, with an infectious, genuine laugh.

Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

The love for life The scene is a vibrant collage of colors and textures, highlighting the everyday beauty found in simple activities like grocery shopping. The campaign also takes us to a record store, where a model browses through vinyls, sporting an oversized white t-shirt that prominently displays the word “LOVE.”

 

This scene is a nod to the timeless pleasure of discovering music, a universal experience that connects us all. The stylistic choices, from the model’s attire to the setting, emphasize a carefree and nostalgic air.

Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

“Collezione 0” culminates with a model in a sunny garden, waving a colorful flag with a smiley face, merging modern fashion with playful elements.

 

This image, like the others, reminds us that fashion is not just about aesthetics but also about emotions and experiences.

 

Through Willy Vanderperre’s lens and Adrian Appiolaza’s creative vision, Moschino’s “Collezione 0” celebrates the joy found in the ordinary, encouraging everyone to find moments they love in their daily lives.

Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

Moschino’s Legacy

Following the tragic passing of Franco Moschino in 1994, the brand’s creative direction fell into the hands of Rossella Jardini, who kept the brand’s spirit alive for over two decades. In 2018, Jeremy Scott took over as creative director, bringing his own vision to the brand while maintaining its unique identity.

 

Moschino Today

Today, Moschino remains one of the world’s most innovative and provocative fashion brands. Its collections continue to challenge expectations and generate buzz, positioning the brand as a leader in the avant-garde fashion industry.

Moschino Collezione 0 / Photo via Moschino
Moschino Collezione 0 / Photo via Moschino

We hope you enjoyed this article about Moschino, If you did, please share it with others. You might also be interested in reading our article about Ariana Grande, or browsing other reviews in our Luster English section.

Receive the latest news

Subscribe To Our Magazine