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Aesop Launches “Eleos Aromatique”, a New Hand Balm

Inspired by Eleos, the Greek personification of mercy, this balm promises exceptional hydration for dry or weather-beaten hands.

Por: Rubén Carrillo
Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

Its formula combines essential oils of cedarwood atlas, patchouli, and clove to create a woody, herbal, and spicy aroma.


Fast-absorbing, “Eleos Aromatique” contains hydrating humectants, emollient butters and oils that leave a soft, matte finish.


The product comes in an eye-catching wisteria-like purple packaging, available in a 75ml recycled aluminum tube and a 500ml recycled PET pump bottle.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

This launch adds to Aesop’s 34-year legacy of hand care, which began with the iconic “Resurrection Aromatique” balm.


“Eleos Aromatique” joins the “Resurrection” and “Reverence” balms in Aesop’s collection, continuing the brand’s tradition of transforming daily routines with aromatic and high-quality products.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

More Than Three Decades of Experience

Aesop, founded in 1987 in Melbourne, Australia, is a personal care brand renowned for its high-quality products, made with carefully selected botanical and synthetic ingredients. Over the course of more than 30 years, Aesop has gained a global cult following for its minimalist approach, sleek aesthetic, and unique philosophy on well-being.

 

Philosophy and Values

Aesop sets itself apart from other personal care brands with its holistic philosophy that goes beyond simply applying products. The brand believes in the power of daily rituals to enhance overall well-being and foster a connection with oneself. Its products are designed to be sensorial experiences that stimulate the senses and promote relaxation.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

Ingredients and Formulas

Aesop is distinguished by its commitment to quality and sustainability. Its products are made with carefully selected botanical and synthetic ingredients, many of which are locally sourced and responsibly obtained. The brand avoids the use of artificial fragrances and colors, and prioritizes ingredients with beneficial properties for the skin.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

Design and Aesthetics

The design of Aesop products is as distinctive as its philosophy. The minimalist and elegant packaging, in earthy tones and neutral colors, reflects the brand’s simplicity and sophistication. Aesop collaborates with local artists and designers to create unique packaging that complements the sensorial experience of its products.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

In-Store Experience

Aesop stores are more than just retail outlets; they are spaces designed to offer a unique experience to customers. The minimalist décor, soft lighting, and ambient music create a relaxing atmosphere that invites exploration and discovery. The knowledgeable staff is available to provide personalized advice and help customers select the right products for their needs.

Aēsop "Eleos Aromatique" / Photo via Aēsop
Aēsop "Eleos Aromatique" / Photo via Aēsop

We hope you enjoyed this article about Aesop, If you did, please share it with others. You might also be interested in reading our article about Fendior browsing other reviews in our Luster English section.

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