“It is an honor to represent a house that shares my passion for creativity, pushes the boundaries of the jewelry world and promotes the values of uninhibited self-expression,” Grande said in a statement.
“I can’t wait to embark on this journey and inspire others to embrace their own unique sparkle.”
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am delighted that she is joining us as a brand ambassador,” added Giovanna Engelbert, Swarovski’s Global Creative Director.
“Ariana is a brilliant artist whose creativity shines through in her songwriting and vocal performances, as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
