Daniel Craig brings his pop culture influence to a collection inspired by the works of American artist Richard Hawkins.
This radically minimalist endeavor eliminates props and artifice, focusing the photographic gaze on the subjects and what they wear as extensions of their identities.
The campaign features British actor Daniel Craig and Loewe global ambassador Greta Lee, both captured against a plain white backdrop, staring defiantly into the camera and embodying an unfiltered essence.
Craig, acclaimed for his roles in films like “James Bond” and the “Knives Out” series, channels the work of artist Richard Hawkins, whose collage of personalities inspired the collection.
Craig sports knitwear, cargo pants, leather blousons, boots, sneakers, and embroidered trousers—key pieces from the Americana-inspired collection—with a defiant and swaggering attitude that brings these garments to life.
