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Lewis Hamilton Unveils Lifestyle Capsule for Dior

Seven-time Formula 1 world champion, renowned for his bold and unique style, cements his status as a fashion icon.

Por: Rubén Carrillo
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton, the illustrious seven-time Formula 1 world champion, further expands his remarkable career by joining forces with Dior as both an ambassador and guest designer.
 
This multifaceted pioneer, a close friend of Dior’s creative director Kim Jones, arrives at this new milestone fresh off his recent victory at the British Grand Prix.
 

Dior has officially announced Hamilton’s appointment as the new ambassador for the French luxury house’s menswear line. Alongside this prestigious title, Hamilton has unveiled a lifestyle capsule collection designed as a guest creative.

 

Acclaimed for his daring sartorial choices beyond the racetrack, Hamilton is a fashion icon in his own right. This collection reflects both his boldness and his individuality. Kim Jones, who has been expanding the modern and timeless signature of Dior Men, reinterprets the house’s codes season after season, now with a new capsule inspired by Hamilton’s personal style.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

The upcoming collection is envisioned as a lifestyle capsule that fuses haute couture with functionality.

 

Practical pieces for everyday wear that blend urban and outdoor culture with the demands of luxury, this groundbreaking collection will hit stores later this year.

 

Focusing on the winter season, the collection features a selection of patterned sweaters, snow jackets, and accessories, including Dior-branded snowboards.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

This collaboration also marks the beginning of new ventures for Hamilton, who after eleven years at Mercedes F1, is set to join Ferrari as a driver starting in 2025.

 

The Lewis Hamilton for Dior lifestyle capsule will be available in stores and online starting October 17th.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

A Style Rebel

Hamilton’s style is characterized by its originality and audacity. He is not afraid to experiment with different trends and garments, combining classic elements with modern and urban touches.

 

From tailored suits to leather jackets and ripped jeans, Hamilton always strikes the perfect balance between elegance and rebellion.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

A Fashion Ambassador

His influence on the fashion industry has not gone unnoticed. He has been named one of the best-dressed men in the world by prestigious publications like GQ and Vogue, and has collaborated with major brands such as Tommy Hilfiger and Richard Mille.

 

In addition, he has been a guest at the most exclusive fashion shows and has starred in advertising campaigns for some of the most recognized fashion houses.

 

Hamilton has challenged traditional stereotypes of masculinity in fashion, promoting a more inclusive and diverse vision.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

His fluid and genderless style has inspired many men to express themselves freely through clothing, regardless of societal norms.

 

Beyond his personal style, Hamilton uses fashion as a platform to advocate for his values and beliefs.

 

He has used his influence to support social and environmental causes, and has spoken out against discrimination and inequality.

Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior
Lewis Hamilton Unveils Lifestyle Capsule for Dior / Photo via Dior

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