In On’s new campaign, Zendaya and Federer engage in an “aerial” tennis match that starts in a store.
Zendaya and Roger Federer surprise in On’s new campaign with an unconventional tennis match.
The video begins with a chance encounter at the On store, where knowing glances between the two pay homage to Zendaya’s role as tennis star Tashi Duncan in the movie Challengers.
The scene cuts to the court, where the protagonists face off in an intense “air tennis” duel, which consists of simulating a traditional match but without a ball.
As they make imaginary shots and move around the court, the music reflects the adrenaline of the game, similar to the compositions of Atticus Ross and Trent Reznor for the Challengers soundtrack.
It is worth noting that both Zendaya and Federer have strong ties to On. The actress recently joined as a brand partner, with the mission of reinterpreting existing collections and leading creative campaigns that merge lifestyle, movement, and sport.
For his part, Federer is an On entrepreneur and has an exclusive tennis line.
On bursts onto the athletic footwear scene with a unique proposition that goes beyond mere functionality: a lifestyle rooted in innovation, comfort, and respect for the environment.
Born in the Swiss Alps in 2010, On has become the favorite brand of runners and sports enthusiasts seeking unique sensory experiences.
Its philosophy is based on CloudTec, a patented technology that revolutionizes the way the foot interacts with the ground, offering unparalleled cushioning and a natural running feel.
On is not limited to creating running shoes. The brand has developed a wide range of clothing and accessories designed to complement your active lifestyle, from breathable T-shirts and shorts to waterproof jackets and ergonomic backpacks.
Each piece is made with high-quality materials and a minimalist design that combines functionality and style.
On takes its environmental responsibility seriously. The brand strives to minimize its ecological footprint by using sustainable materials and responsible production processes.
In addition, On actively supports initiatives for environmental conservation and the promotion of sustainable practices.
On has cultivated a vibrant global community of athletes, adventurers, and outdoor enthusiasts.
Through events, experiences, and digital platforms, On fosters connection among its members, inspiring them to explore, challenge themselves, and push their limits.
On represents a lifestyle that combines a passion for sport, environmental awareness, and an adventurous spirit.
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