Created in conjunction with master perfumer Jacques Cavallier-Belletrud, LVRS by Louis Vuitton is inspired by light and photosynthesis, reflecting Pharrell Williams’ philosophy: “What will you do when the sun shines on you?”
The campaign offers a visual interpretation of this question, capturing the natural essence of the ingredients in a “solar composition”.
Moving away from gender conventions, LVRS presents a neutral scent with woody notes of cedar and sandalwood, combined with ginger and bergamot.
