Pure Electric is revving up its engines following its first collaboration with McLaren last month, announcing two new special edition electric scooters that will delight Formula 1 fans.
The new Pure Electric models, based on the popular Pure Advance+, feature McLaren’s iconic colors: a vibrant Papaya Orange and a deep black that evoke the speed and precision of racing.
These special edition electric scooters are not only eye-catching but also powerful. Equipped with a motor capable of generating 710 watts of peak power, they offer rapid acceleration and the ability to climb hills without problems.
With a range of approximately 50 kilometers (31 miles) and large 10-inch puncture-proof tires, these vehicles will allow you to travel long distances and face any weather thanks to their IP65 rating that makes them “completely waterproof”.
Another standout feature is the front riding position present on the Pure Advance+. Pure Electric assures that this posture “allows the user to adopt a natural position looking forward, with their feet apart, for a more stable and comfortable ride”.
Founded in 2018 by Adam Norris, Pure Electric has risen to the top of the electric mobility market thanks to its innovative approach to product design. This partnership brings together Pure Electric’s expertise in the sector with McLaren’s cutting-edge aesthetics and hybrid energy knowledge.
But the connection goes beyond design and product values. There is a family connection: Adam Norris is the father of Lando Norris, Formula 1 and McLaren driver. Both Norris played a crucial role in the development of these scooters and the alliance. Adam Norris is “very honored” to announce the collaboration and states that his company Pure has the “mission to be the future of electric mobility”. This alliance reflects “the pioneering engineering and design that represent us”.
The Pure x McLaren Special Edition electric scooters will be available from July 4th in Papaya Orange and black through the Pure Electric website.
Pure Electric is a British company founded in 2019 that specializes in sustainable mobility. They offer a range of electric scooters and electric bikes, as well as accessories and related services.
Pure Electric is dedicated to providing practical, eco-friendly and affordable urban mobility solutions. Their products are designed to help people move around the city quickly, easily and sustainably.
It stands out for its commitment to innovation, quality and customer service. Its products are made with high-quality materials and incorporate cutting-edge technology. In addition, they offer excellent customer service and a wide range of after-sales services.
The company is helping to reduce pollution and traffic congestion in cities. Their products also help people stay active and healthy.
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