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On x BEAMS: a serendipitous encounter redefines tennis style

Both brands combine the best of both worlds: the elegance and functionality of tennis with the comfort and trendiness of streetwear.

Por: Alejandro Carrillo
On x BEAMS Collection / Photo via ON
On x BEAMS Collection / Photo via ON

The collaboration between On and BEAMS was born from a chance encounter between Shingo Arai, a BEAMS buyer, and Roger Federer in Tokyo. This meeting laid the foundation for reinterpreting tennis style, fusing classic on-court functionality with streetwear aesthetics.

 

Through this collaboration, both brands manage to bring together the best of both worlds: the elegance and functionality of tennis with the comfort and trendiness of streetwear. The collection breaks away from the traditional country club style, offering garments with more relaxed silhouettes influenced by Arai’s experience playing tennis in urban clothing in the 90s.

On x BEAMS Collection / Photo via ON
On x BEAMS Collection / Photo via ON

“We’ve made all the garments a bit looser so they can be worn both on the court and for a drink in Harajuku,” commented Gonzo, another BEAMS buyer. “This collaboration presents a new style that transcends the barriers between serious tennis and urban culture. That’s why we call it ‘Street Tennis Club’.”

The shoes

The collection also includes the THE ROGER Pro sneakers, a tribute to Federer’s Wimbledon victories. Their ivory and green combination evokes the tradition of the court, while BEAMS, known for its Ivy League and preppy aesthetics, seeks to expand tennis into streetwear.

 

Inspired by the inclusive and modern approach of the new generation of players and fans, this collection is aimed at young tennis lovers looking for a more comfortable and informal style.

On x BEAMS Collection / Photo via ON
On x BEAMS Collection / Photo via ON

The On x BEAMS collection, perfect for both playing and everyday wear, is available from July 1st.

A new era

On Running, founded in 2010 in the Swiss Alps by Caspar Coppetti, Olivier Bernhard and David Allemann, burst onto the running scene with an innovative philosophy: to revolutionize the feeling of running.

 

Their main differentiator is CloudTec™ technology, a patented outsole system that combines soft cushioning with an explosive takeoff. Each CloudTec™ capsule compresses and expands independently, providing exceptional terrain adaptation and natural propulsion.

On x BEAMS Collection / Photo via ON
On x BEAMS Collection / Photo via ON

On Running offers a wide range of products for runners of all levels, from high-performance sneakers to technical apparel and accessories. The brand is characterized by its minimalist design, its focus on functionality and its commitment to sustainability.

On Running has built a global community of runners passionate about the brand and its philosophy. The brand organizes events and races around the world, and offers a digital platform where runners can connect, share experiences and find inspiration.

About BEAMS

Founded in 1976, BEAMS is a pioneering Japanese streetwear brand. Based in Harajuku, Tokyo, BEAMS has become a benchmark for urban fashion, combining classic American styles with Japanese youth culture.

 

On x BEAMS Collection / Photo via ON
On x BEAMS Collection / Photo via ON

BEAMS is characterized by its eclectic mix of styles, from Ivy League aesthetics to preppy culture and streetwear. The brand offers a wide range of clothing and accessories for men and women, including shirts, pants, jackets, footwear and bags.

 

We hope you enjoyed this article about On x BEAMS, If you did, please share it with others. You might also be interested in reading our article about Ritz-Carlton Cruises, or browsing other reviews in our Luster English section.

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