Alcaraz’s performance at Roland-Garros was the push Nike needed to offer Spanish player Carlos Alcaraz a very lucrative deal.
Even before Carlos Alcaraz won the Roland-Garros title, everyone knew that the Spaniard was a star, however, the tennis player has made history by becoming the youngest man to win three of the four Grand Slams on three different surfaces: US Open in 2022, Wimbledon in 2023 and Roland-Garros two weeks ago.
This puts him among the greatest promises of current tennis, if not the greatest, and it is a good reason for Nike to decide to have him in its ranks for much longer.
Although it has only just been made public, it is said that even before Carlos Alcaraz won the French Open, the tennis player had already signed a contract extension agreement with Nike, who is now his clothing and footwear sponsor.
According to reports, Carlos Alcaraz will receive between 15 and 20 million dollars annually for the next decade. This agreement is not only impressive, but it also puts him on par with other legends such as Rafael Nadal and Roger Federer in terms of millionaire agreements.
And for those who complained about the outfit that Carlos Alcaraz wore during the tournament in Paris, it was also ensured that Nike will develop an exclusive logo together with the Spaniard, something that defines him as the bull logo of Nadal or the classic ‘RF’ of Federer was at the time.
Nike’s decision to extend the contract it had with Carlos Alcaraz reflects its current success and also that the brand, and the whole world, sees its potential to become a dominant force in tennis in the coming years.
With this, the young Carlos Alcaraz secures several million a year, both what he earns by winning any of the Grand Slams added to what he earns as an ambassador for brands such as Rolex and BMW.
This contract extension is a testament to Alcaraz’s incredible talent and potential. He is already one of the most popular and marketable athletes in the world, and this deal will only help to solidify his status as a global superstar. Nike is clearly betting big on Alcaraz, and they are confident that he will be a major force in the sport for many years to come.
Only time will tell if Alcaraz will live up to the hype, but there is no doubt that he has the talent and the potential to be one of the greatest tennis players of all time. Nike is taking a big gamble by signing him to such a long and lucrative deal, but if Alcaraz can reach his full potential, it could be a gamble that pays off big time.