Victoria Beckham beauty expands eye domination with FeatherFix brow gel

“Since our products aren’t readily available everywhere, we invest heavily in creating high-quality assets that showcase their features and benefits,” explains Beauchamp. “We also prioritize getting products into the hands of influencers and potential customers to share their experiences.“

“We’re a product-first company,” Beauchamp reiterates, “and our creative assets reflect that. We want to pique your interest – the brush design, the product attributes, everything is carefully considered.” This approach fuels customer retention, a key metric for Beauchamp. “Our retention rate is phenomenal and constantly growing,” she states.

 “This lifetime value is crucial for us, demonstrating both product-market fit and long-term brand success.”