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Burberry gets ready for the Euro 2024 with a dynamic soccer-themed campaign

As Europe gears up for the 2024 UEFA European Football Championship in Germany this July, Burberry takes the field with a captivating series featuring rising stars Phil Foden and Eberechi Eze.

Por: Rubén Carrillo
Burberry Unveils Soccer-themed Series / Photo via courtesy
Burberry Unveils Soccer-themed Series / Photo via courtesy

The Burberry campaign showcases the players not only showcasing their skills on the pitch but also sporting Burberry’s latest collection. In heartfelt testimonials, both Phil Foden and Eberechi Eze delve into the deep connection they share with the beautiful game.

 

For Manchester City midfielder Foden, the collaboration holds a special significance. “Fashion is important to me,” he shares, “and I’m thrilled to be part of this moment with Burberry. Shooting in my hometown of Stockport and working with such an iconic British brand was amazing.

 

Eze, on the other hand, emphasizes the sport’s unifying power. “Soccer has been a constant in my life,” he reflects in the campaign video.

 

Growing up, watching games with family – it’s something ingrained in me. There’s a feeling on the pitch that’s indescribable, a connection that transcends background and circumstance. You celebrate together, a beautiful aspect of the sport.

 

Foden’s video further explores the passion British fans bring to the game, reminiscing about watching Manchester City matches with his mother back home.

Burberry Unveils Soccer-themed Series / Photo via courtesy
Burberry Unveils Soccer-themed Series / Photo via courtesy

Burberry: A heritage brand embracing Modernity

Burberry is a global luxury fashion house renowned for its timeless elegance and iconic design elements. 

 

Founded in 1856 by Thomas Burberry, the brand has a rich history rooted in innovation and a passion for quality craftsmanship.

 

Thomas Burberry, a former draper’s apprentice, started his journey in a small shop in Basingstoke, England. 

Burberry Unveils Soccer-themed Series / Photo via courtesy
Burberry Unveils Soccer-themed Series / Photo via courtesy

Recognizing the need for functional yet stylish outerwear, he developed gabardine – a revolutionary weatherproof fabric. 

 

This innovation laid the foundation for the iconic Burberry trench coat, a staple that continues to define the brand’s identity even today.

Burberry Unveils Soccer-themed Series / Photo via courtesy
Burberry Unveils Soccer-themed Series / Photo via courtesy

Beyond the trench coat: A legacy of design excellence

Burberry’s legacy extends far beyond the trench coat. The brand is synonymous with several other design signatures, including the classic check pattern (introduced in the 1920s) and the equestrian knight logo. 

 

These elements are skillfully integrated into a wide range of clothing, accessories, and fragrances, catering to both men and women.

Burberry Unveils Soccer-themed Series / Photo via courtesy

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