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Zendaya joins On Running as brand partner: a multifaceted collaboration

This multi-year deal goes beyond a typical celebrity endorsement, promising a collaborative effort focused on promoting well-being, reimagining product lines, and creating impactful campaigns.

Por: Rubén Carrillo June 5, 2024

Zendaya Joins On Running as Brand Partner / Photo via On Running

On Running, the innovative Swiss footwear company known for its performance running shoes has announced a groundbreaking partnership with actress Zendaya.

Zendaya, a longtime fan of On, expressed her enthusiasm about the collaboration: “It’s a full-circle moment” to officially join forces with a brand she incorporates into her daily routine.

The partnership kicks off with a captivating campaign titled “Dream Together.” This cinematic short film, directed by C Prinz, features Zendaya and explores the unifying power of movement.

Through a spoken word sequence and synchronized movement by a diverse cast, the film highlights the importance of setting goals, overcoming challenges, and achieving dreams together.

David Allemann, co-founder of On, believes Zendaya’s ability to inspire is a perfect fit for their brand’s mission: “We can’t think of a better partner to help us grow and connect with people around the world.”

This collaboration marks the beginning of a journey with Zendaya, potentially involving future storytelling and collaborations with diverse voices.

While details remain undisclosed, Zendaya’s partnership hints at potential involvement in the design and development of On’s apparel line.

On has identified apparel growth as a key priority, aligning with the shift towards a more active and comfortable lifestyle.

This partnership follows On’s successful collaboration with tennis legend Roger Federer, who became an investor and brand ambassador in 2019.

The launch of the “Roger” tennis shoe collection in 2021 exemplifies the brand’s commitment to innovation and athlete involvement.

Strategic Collaborations

On has carefully chosen its brand partners, prioritizing quality and shared values. Their collaboration with Loewe, a luxury brand under LVMH, is a testament to this approach.

A Fashion Icon Joins the Movement

Zendaya, a fashion icon known for her collaboration with stylist Law Roach, brings a unique perspective to the partnership.

Her recent work with Loewe on tennis-inspired looks and previous collaborations with high-fashion brands like Louis Vuitton and Valentino demonstrates her diverse style and influence.

We hope you enjoyed this article about On Running, If you did, please share it with others. You might also be interested in reading our article about Bulgari, or browsing other reviews in our Discover section.

Zendaya joins On Running as brand partner: a multifaceted collaboration

Strategic Collaborations

A Fashion Icon Joins the Movement

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Strategic Collaborations

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