Wellness

Pharrell Williams presents LVERS: a sun-kissed fragrance for summer

LVERS, aptly named to capture a sense of light and vibrancy, arrives just in time for the summer season.

Por: Rubén Carrillo
Pharrell Williams Releases LVERS / Photo via Louis Vuitton
Pharrell Williams Releases LVERS / Photo via Louis Vuitton

Musician and fashion icon Pharrell Williams ventures into the olfactory world with LVERS, his first fragrance collaboration with Louis Vuitton.

 

This unique fragrance, co-created by Pharrell Williams with master perfumer Jacques Cavallier-Belletrud, embodies a fresh and woody escape reminiscent of sun-drenched landscapes.

 

LVERS stays true to Louis Vuitton’s heritage while pushing boundaries. It transcends traditional gender-specific scents, offering a captivatingly neutral blend. 

 

The fragrance’s heart lies in woody notes like cedar and sandalwood, offering a sense of grounding and warmth.

 

The fragrance’s hero ingredient, galbanum, adds a surprising twist. This gum resin, derived from an Iranian plant, transports the wearer to a sun-drenched garden brimming with life.

Pharrell Williams Releases LVERS / Photo via Louis Vuitton
Pharrell Williams Releases LVERS / Photo via Louis Vuitton

A touch of ginger adds a crisp and invigorating note, further enhancing the scent’s refreshing nature. 

 

A hint of bergamot adds a touch of fruity sweetness, balancing the woody and green accords.

 

The LVERS bottle reflects its natural composition. It features Williams’ signature camouflage print, a motif that has become synonymous with his influence on Louis Vuitton accessories. 

 

The packaging remains true to the brand’s heritage, housed in a luxurious trunk-inspired case adorned with gold hardware.

Pharrell Williams Releases LVERS / Photo via Louis Vuitton
Pharrell Williams Releases LVERS / Photo via Louis Vuitton

Capturing the Essence of Light

The theme of sunlight, which illuminated Pharrell’s debut Louis Vuitton show in 2023, inspired us to capture the essence of photosynthesis in scent,” explains Jacques Cavallier-Belletrud. 

 

It might seem abstract, but when you consider the foundation of life, photosynthesis truly is the starting point for everything.

Pharrell Williams Releases LVERS / Photo via Louis Vuitton
Pharrell Williams Releases LVERS / Photo via Louis Vuitton

Not a First Fragrance Rodeo

This isn’t Williams’ first foray into the fragrance world. In 2014, he collaborated with COMME des GARÇONS and artist KAWS to launch “G I R L,” a unique fragrance housed in a KAWS-designed bottle.

Pharrell Williams Releases LVERS / Photo via Louis Vuitton
Pharrell Williams Releases LVERS / Photo via Louis Vuitton

We hope you enjoyed this article about LVERS. If you did, please share it with others. You might also be interested in reading our article about Olay, or browsing other reviews in our Wellness section.

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