This innovative project, entitled Not A Hotel Setouchi, is the result of a dream collaboration between BIG, a renowned architecture studio, and Japan’s trendsetting hospitality brand, Not A Hotel.
A fusion of East and West: luxurious island villas de Not a Hotel by BIG embrace nature
Three stunning villas rise from the landscape of Sagishima Island, a mesmerizing blend of Scandinavian and Japanese design philosophies.
The inspiration for these havens comes from a historical exchange: the opening of Japan’s borders in the 19th century and the resulting cultural confluence. Both Japanese and Scandinavian aesthetics share a love for clean lines, natural materials, and a connection to the environment.
The villas themselves beautifully embody this, with open floor plans and panoramic windows overlooking the Seto Inland Sea. Wood ceilings and slate floors create a sense of warmth and simplicity, while curved clay walls add a touch of organic elegance.
Traditional architecture
Inspired by traditional single-story Japanese homes, these contemporary retreats remain grounded. Each villa boasts three or four bedrooms, all nestled comfortably within a single floor. They seem to effortlessly blend into the natural landscape, with the grass meeting the foundation in a seamless embrace. This respect for the environment lies at the heart of the design philosophy.
“Our focus wasn’t on imposing our vision,” explains Bjarke Ingels, one of the leading architects behind the project. “We wanted to truly understand the unique character of the land. By carefully observing the terrain, we crafted a design that reflects the exquisite essence of Japanese architecture.”
He further emphasizes the shared values that bind these two seemingly disparate styles: “Japan, like Denmark, maintains a profound commitment to meticulous craftsmanship and the highest quality materials. This dedication translates into both traditional Japanese architecture and the modern Danish aesthetic. Perhaps that’s why, when I visit Japan, it feels like a homecoming.”
Construction for Not A Hotel Setouchi is scheduled for completion in 2026. With sales opening soon, these havens on Sagishima Island promise a truly unique and luxurious escape, where nature and design intertwine in perfect harmony.
BIG architecture
BIG (Bjarke Ingels Group) is a Danish architectural firm founded in 2005 by Bjarke Ingels. Renowned for their innovative and playful designs, BIG has become a major player in the architectural landscape.
Unlike some architectural firms that prioritize aesthetics over practicality, BIG excels in creating spaces that are both visually stunning and user-friendly. They achieve this by carefully considering the needs of the users and the surrounding environment, resulting in efficient and functional spaces that are also a joy to experience.
While aesthetics is undeniably important, BIG prioritizes sustainability throughout the design process. They integrate environmentally friendly practices into their work, minimizing energy consumption through features like smart building technologies and utilizing recycled materials whenever possible. This commitment to sustainability ensures their designs are not just aesthetically pleasing but also responsible for the future.
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