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Luster: 10 years creating a luxury brand, from experiences and emotions

In this decade of constant evolution, Luster has evolved from a magazine to a brand associated with luxury experiences that go beyond opulence, focusing on wellness, interior design, real estate, gastronomy and hospitality

Por: Karla Sofía Espinoza
Luster magazine 10 anniversary
Over the past decade, Luster Magazine have published 12 editions, featuring a diverse range of cover personalities, including Edgar Ramírez and Elena Poniatowska / Photo by Brian Contreras

Ten years of editorial experience in the world of luxury have placed LUSTER Magazine at the forefront of good taste and discreet sophistication. With a total of 12 print editions and countless online articles, LUSTER focuses on high-end services and products in jewelry, watches, hospitality, gastronomy, interior design, and architecture.

 

“It was necessary to create a communication project like LUSTER that would cultivate and project the image of a Latin American associated with subtle luxury as a philosophy, as an experience. I set out to transform the popular vision of luxury associated with excess and expense. Instead, I wanted to promote the idea of luxury associated with emotional experience, the intangible, things that cannot be bought but can be enjoyed,” explained José Hernández, architect and CEO of LUSTER.

 

Over the past decade, personalities such as Lorenzo Vigas, Elena Poniatowska, Edgar Ramírez, Kaya Scodelario, Craig Robins, Maja Malnar, Richard Orlinski, and Isabela Rangel Grutman have graced our covers.

Luster magazine 10_ anniversary
The latest edition is Luster Home with a focus on architecture and real estate / Photo by Brian Contreras

More Projects and Experiences

The Luster platform has also launched projects such as the Casas Luster. The first of these, located at 6493 Allison Road on Allison Island, was recently acquired by rapper Future for $16.3 million. The second project, a collaboration with Uli Architects, is set for completion in 2026.

 

Additionally, Luster has ventured into the real estate sector with Luster Group Real Estate, a partnership with ONE Sotheby’s International Realty.

 

Luster’s extensive experience with luxury brand partnerships over the past decade has led to events such as the one planned for this coming fall, which promises to be a milestone in the realm of quiet luxury.

Anniversary edition

Luster 10 anniversary Jose Hernandez_
“Luxury, as seen from Luster, is an experience”, José Hernández, CEO of Luster / Photo by Brian Contreras

A Collector’s Edition Issue 12 of LUSTER Magazine is an anniversary edition dedicated to architecture and real estate. The content explores the role of quiet luxury in architectural projects, primarily in Miami, but also in other parts of the world, such as the Southern Dunes hotel complex in the Saudi Arabian desert. The edition also highlights impactful constructions that enhance urban quality of life, such as Little Island in New York and Copenhill in Copenhagen.

 

Luxury, as seen from Luster, is an experience; it’s about creating good content and products with a nod to past cultures. Through the cultural mosaic of Latin America, we have been able to understand and visualize luxury in a unique way, and communicate it as an architect, entrepreneur, or developer from a sui generis perspective, very much Luster,” Hernández reveals in an interview published in this issue.

 

This issue, available for download here, features interviews with experts on the subject. One of them is Kobi Karp, founder of Kobi Karp Architecture & Interior Design (KKAID), known for works such as Chateau Beach in Sunny Isles, Palazzo del Sol on Fisher Island, Hyatt Centric in Miami Beach, and Four Seasons Hotel at Surf Club & Residences.

Kobi Karp / Photo: KKAID
Kobi Karp / Photo: KKAID
ReneGonzalez_Luster Magazine
René González / Photo by Michael Stavaridis

Another interviewee is René González of René Gonzalez Architects (RGA), recognized for works such as the Cisneros Fontanals Art Foundation, Pulse Memorial & Museum, the GLASS tower, the Berkowitz Contemporary Foundation, and the innovative Prairie House.

 

The edition also includes insights from Mayi de la Vega, founder and CEO of ONE Sotheby’s International Realty, considered the best real estate agency in Miami and the entire East Coast of Florida, with 16 years of experience.

 

Mayi de la Vega / Photo by Marcio Amaral
Mayi de la Vega / Photo by Marcio Amaral
RAYMOND FORT-VP Arquitectonica
Raymond Fort / Photo: Arquitectonica

Raymond Fort, Vice President and Head of Design at Arquitectonica, also shared his views on architectural development in South Florida and luxury in architecture. Among Fort’s projects are the 2850 Tigertail office building, the Grand Hyatt Miami Beach convention center hotel, and Five Park in Miami Beach.

 

Evolution of LUSTER reflects an evolving luxury that focuses on both traditional and emerging brands, incorporating innovations, conveniences, and ethical responsibilities of modern life. It’s a simple yet complex luxury that changes paradigms while maintaining sophistication and a taste for the exquisite.

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