Shanghai recently witnessed the arrival of a unique experience –Villa Zegna
Inspired by the sprawling natural oasis surrounding the brand’s headquarters in Northern Italy, this pop-up event offered a multi-sensory exploration of the Zegna world.
Villa Zegna embodies Zegna’s new approach to customer interaction. Instead of simply showcasing products, it fosters an emotional connection with the brand’s core values.
The event delved into the vision of Ermenegildo Zegna, the founder who transformed a mountainous landscape into the now-iconic Oasi Zegna – a testament to the brand’s dedication to social and environmental responsibility.
Villa Zegna isn’t a one-time event; it’s a global concept traveling the world.
