French designer Simon Porte Jacquemus announced the opening of his first boutique in the Middle East, located in the Dubai Mall.
Jacquemus opens first boutique in Dubai
With over 3,000 square feet, the boutique is Jacquemus’ third permanent store after the Avenue Montaigne in Paris and another in Korea.
“I am thrilled to announce the opening of our first boutique in the Middle East, in the Dubai Mall,” Jacquemus said in a statement. “I am very happy to start this new chapter for the brand and continue its retail expansion worldwide. This opening is another step towards a stronger partnership in the region. We are all looking forward to see what will be next.”
With over 3,000 square feet, the boutique is the brand’s third permanent store after the flagship on the Avenue Montaigne in Paris and another in Korea.
The company detailed that it is a direct expression of the French designer’s vision, evoking the essence of his native Provence with a muted palette of natural textures such as a claystone facade, travertine, and wood.
Luxurious Decor
The decor includes the Croisillon dining chair, a revival from designer Jean Royère, and Anduze pottery handcrafted by the family-run workshop Le Chêne Vert.
Ellen van Loon and Giulio Margheri of AMO designed the retail space to create a warm monochromatic backdrop for the brand’s latest ready-to-wear, bags, shoes, and accessories collections for men and women. The boutique’s curvilinear forms, broad arches, and asymmetrical lines reflect Jacquemus’ signature playful style.
The opening was done in partnership with Chalhoub Group. Jacquemus also launched e-commerce in the region last December with a dedicated platform for the UAE.
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