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LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment

Ice cream is the favorite temptation of the Formula 1 star, but staying fit as a racing driver is vital, and LEC is his proposal.

Por: Rubén Carrillo
LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy
LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy

Scuderia Ferrari driver Charles Leclerc is stepping on the accelerator of innovation and exploring new horizons. In addition to competing in the pinnacle of motorsport, Leclerc announces his new low-calorie adventure: LEC.

Ice cream is Leclerc’s favorite temptation, but staying fit as a racing driver is vital. LEC emerges as his answer: a delicious and balanced proposal that doesn’t sacrifice flavor.

Leclerc’s dream materializes in five tempting flavors: vanillove, salty caramel, swirly pistachi-oh!, peanut caramel tango, and chocolate crunch.

 

Under the slogan “Why resist?”, LEC allows you to enjoy a delicious treat while taking care of your figure. This dessert blends ice cream and gelato into a light option that contains between 335 and 399 calories per container.

The brand is initially launching exclusively in Italy, with an eye toward future international expansion.

LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy
LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy

The enthusiasm for LEC is palpable. Some lucky fans have already tasted the ice cream and were pleasantly surprised by its flavor.

High demand

Even before the official launch, Italian supermarkets began stocking up on tubs anticipating high demand.

For now, stores are filled with the five flavors: peanut caramel tango, swirly pistachi-oh!, chocolate crunch, vanillove, and salty caramel. It remains to be seen which one will become the favorite of the public. The price is affordable (4.99 euros, approximately 5.36 dollars).

LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy
LEC: Charles Leclerc Launches Ice Cream Brand for Guilt-Free Enjoyment / Photo via courtesy

Even before the official launch, Italian supermarkets began stocking up on tubs anticipating high demand.

For now, stores are filled with the five flavors: peanut caramel tango, swirly pistachi-oh!, chocolate crunch, vanillove, and salty caramel. It remains to be seen which one will become the favorite of the public. The price is affordable (4.99 euros, approximately 5.36 dollars).

This aligns with Leclerc’s previous words about the project. Quoted by Formula Passion, he said: “A very special project for me: a new and great adventure outside the racing circuit. As a professional athlete, it is fundamental to maintain a healthy lifestyle where my performance is closely linked to commitment, training, and physical condition. However, this does not prevent me from enjoying small forbidden pleasures, especially food that I adore. Perhaps you have already guessed what it is.”

We hope you enjoyed this article about LEC. If you did, please share it with others. You might also be interested in reading our article about Junya Ishigami, or browsing other reviews in our Luster English section.

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