This week, the immersive exhibition officially opened at Gucci’s flagship store on Via Monte Napoleone in Milan. There, the brand pays homage to five icons of Italian design. The re-edited and customized pieces are displayed in an immersive exhibition conceived by Spanish architect Guillermo Santomà.
Gucci makes a strong landing at Milan Design Week
Born from the creativity of artistic director Sabato De Sarno, the special project “Gucci Design Ancora” has emerged, co-curated by Michela Pelizzari.
Among the featured objects are the Storet by Nanda Vigo for Acerbis (1994, reissued in 2020), the Clessidra rug – Portaluppi Pattern Project by Nicolò Castellini Baldissera (great-grandson of Piero Portaluppi) based on an iconic design by Piero Portaluppi, edited by cc-tapis (2024), the Parola lamp by Gae Aulenti and Piero Castiglioni for FontanaArte (1980), the Le Mura modular sofa by Mario Bellini for Tacchini (1972, reissued in 2022) and the Opachi vases by Tobia Scarpa for Venini (1960, reissued in 2021).
A Tribute to History
Michela Pelizzari explains about the exhibited pieces: “Through Design Ancora, Gucci not only celebrates old icons, but also creates new ones. The aura emanating from the brand highlights five pieces by Italian masters that are perfect from a design standpoint, but less known to the general public.”
The objects chosen to form part of Gucci Design Ancora come to life to represent the golden age of Italian design. They point to the important relationship between designers and brands, craftsmanship and industrial production.
All objects are reissued in Rosso Ancora, the red hue chosen by De Sarno to mark the beginning of Gucci’s new creative chapter. The pieces are displayed at the Gucci Milan flagship store against a curved green wall, another color chosen by Sabato De Sarno as a backdrop.
This creates a sense of blurred boundaries, giving rise to a metaphysical space in which each object appears on its own, displayed as an idea rather than as a mere product.
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