Makeup guru and entrepreneur Charlotte Tilbury unveils six fragrances housed in vibrantly colored crystal bottles, each associated with therapeutic powers.
The new “neuro-perfume” collection marks the culmination of Charlotte Tilbury‘s dream: to create fragrances that enhance the mood of her customers, just as she achieves with her makeup and skincare lines.
This represents a significant move for Charlotte Tilbury, a brand founded in 2013 with aspirations to become a €1 billion makeup, cosmetics, and fragrance empire.
Their foray into the world of perfumes will fuel their ambition to become a “triaxial powerhouse.” Undoubtedly, they benefit from the expertise of their parent company, Puig, which owns a portfolio of luxury niche brands such as Penhaligon’s, L’Artisan Parfumeur, Dries Van Noten, and Byredo, in addition to giants Carolina Herrera, Paco Rabanne, and Jean Paul Gaultier.
Charlotte Tilbury is already the number one premium makeup brand in the UK and a key revenue stream for Puig, which recently announced plans to go public in Spain.
The new scents, baptized with captivating names like “Love Frequency,” “More Sex,” “Cosmic Power,” “Magic Energy,” “Tranquil Bliss,” and “Euphoria of Joy,” are the result of Tilbury’s historical research, her childhood memories of inhaling the perfumed air of Ibiza, and the patented technology of IFF, at the forefront of studying the impact of smells on the brain.
Each fragrance comes in a crystal-shaped bottle of a different color, associated with therapeutic powers. In addition, they have numbers based on numerology and their own historical symbols. To complete the experience, they come with cards with mantras to reinforce the client’s intentions through visualization and positive thinking.
Tilbury has incorporated a specific fragrance section into her “Easy Beauty for You” app, which already offered tools such as AI-powered makeup shade selection, tutorials, celebrity favorites, news, and wellness guides.
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