Abreham Brioschi is one of today’s most promising designers. Born in Ethiopia and raised in Milan, this 26-year-old artist has created functional home products that reflect the influence of both cultures, as well as his own incredible energy and passion.
“Many objects fill our homes without communicating any emotional feeling to us; we get used to having them, using them but without experiencing them emotionally. Other objects, on the other hand, created with a practical function, are simply placed for their aesthetics forgetting the functionality of design: it happens to many ethnic objects placed in homes, stores, exhibitions just to aesthetically enrich the environment”, explains.
“My goal becomes to propose a useful and usable product, not relegated to an aesthetic product, but with a cultural soul revisited, therefore practical products, a synthesis of identity and design. It’s about combine culture, practicality and design!”.
My work starts from my creativity, I let my ideas flow freely on my sketchbook, and then concretize everything on AutoCad. What I always try to create within my products is to tell a story, and to give voice to traditions now almost forgotten. My intuition and imagination trumps other mental patterns that are almost forced upon us nowadays.
I consider it important to know everything, study everything, and then take inspiration from a few things. Design carries its own emotionality, for me this is fundamental, to convey emotion and to tell.
After all, I call myself a designer, but I am also an artist, and art is made of feelings.
My approach on sustainability certainly is to work with the easily repreceivable materials that nature gives us as a gift, wood marble for example. I’m very sensitive to the issue of pollution, I think many companies don’t pay too much attention to the damage they might be doing to the environment by producing products in large quantities. Instead, I appreciate those who do it in a conscious way, creating quality products.
In African design, the sense of community and the concept of humanity are very strong and relevant. In fact, the suggestions that this design refers to is of a design that is extremely linked to relationships, to functionality but above all to need. It is a design that seeks to unite and not singularize elements; contemporary African design is a necessary hybridization of what has just been described and the more contemporary figures. What African design and contemporary language differ in, starting from the base, it is the end. If for the African one, as mentioned, the end is the need, for the contemporary language the end is aesthetics, outer harmony.
The process varies depending on the specific project. Currently, I am involved in prototyping and engineering a product, time-consuming activities. Each material chosen involves specific motivations regarding the ‘why’ and ‘how’ of its use. It is essential to enhance the aesthetic aspect, but it is equally important to ensure consistency with structural aspects. Design, therefore, must combine with engineering requirements.
Ingresa los siguientes datos y comienza a disfrutar de nuestra revista digital.