The Doncaster-born singer, Louis Tomlinson, continues to expand his horizons beyond music with a sophisticated football-inspired collection.
Louis Tomlinson’s clothing brand, 28 Clothing, presents a new collection under the theme “Home and Away”, featuring a captivating color palette that includes enchanting lavender hues. The brand name is a tribute to Louis’ favorite number, 28, which he also has tattooed on his hand.
Furthermore, it nods to his hometown, Doncaster, by including a flower inspired by the White Rose of York in the logo, a symbol widely used in the region, including Louis’ beloved Doncaster.
The brand stands out for its production of unisex clothing, demonstrating the versatility of each piece. The new collection includes turtlenecks, sweaters, football shirts, sweatpants, and socks.
This is the brand’s third collection, and like the previous ones, it is expected to sell out quickly. In fact, the Lavender Ecru sweater is already sold out. The previous collection, launched in December 2023, was also a resounding success.
The brand’s off-pitch style guide continues to evolve, featuring half-zip jerseys with digitized graphics and the characteristic “OFFICIAL PROGRAMME” inscription. Elegant short coats and checkered sportswear sets inspired by referees effortlessly transition from city to pitch, while turtlenecks with the number “28” arrive in light blue tones.
Color-blocked t-shirts, paneled skirts, and nylon pants complete the range, anticipating the next collection with floral embroidered MA1 bomber jackets arriving later this year.
Prices range from £15 to £120.
Louis Tomlinson, the former One Direction member, took a big step into the fashion world with the launch of his own clothing brand, 28. This name is not a random choice but a tribute to his squad number at Doncaster Rovers, his local football team since childhood.
Louis’ passion for football is evident in every piece of the 28 collection. The first line, inspired by vintage style, evokes the nostalgia of 70s and 80s football matches. Checkered tracksuits, t-shirts with the text “Official Programme”, and lightweight hooded sweatshirts are some of the garments that make up this summer collection.
28 is not just a clothing brand but a way to connect with a community. Louis seeks to create a space where football and fashion lovers can feel identified. The brand reflects his own personality, combining his casual and relaxed style with a touch of sophistication.
28 is a brand that represents Louis Tomlinson’s passion for football and fashion. With a design inspired by vintage style and a message of community, 28 has become one of the most popular clothing brands of the moment.
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