Kenyan-born photographer James Mollison captures Blauer USA’s latest collection on the streets of Seoul, collaborating with a wide range of local talent throughout the campaign.
From tattoo artists to athletic trainers and musicians, the Fall/Winter 2024 campaign features Greem Jeong, Hyo Seong Kim, Guy Park, Daria, Alexander, Hwan, Dain, David and DJ Minju Kim.
Blauer USA’s FW24 campaign, titled “The Soul of Seoul”, navigates excellence.
The collection draws inspiration from military uniforms with shiny sheepskin outerwear, hooded quilted vests, camouflage pants and quilted denim.
Blauer USA takes the city by storm, defending its global appeal while embracing Seoul’s cultural diversity and settling in emblematic places such as Sindang-dong, the Han River, the Jamsu Bridge and more.
