Sun Day Red is back with a collection designed to withstand the inclement weather of the Open Championship.
If something exceeds the demands of the best golfer in history, Tiger Woods, it must be very good. This has been the premise of Sun Day Red since its inception.
Born as an extension of TaylorMade, the brand was announced in February and finally launched in May after a flurry of comments on Instagram asking “when can we wear this?”. Sun Day Red’s garments sold out almost instantly and reappeared on sites like eBay at double or triple the price in the blink of an eye.
From the beginning, the brand’s hallmark has been performance, and what better stage to demonstrate it than the Open Championship. So, if you’re watching Tiger Woods compete at Royal Troon this weekend and his rain gear catches your eye, know that you can buy it.
The latest installment from Sun Day Red, called the Weather Collection, features two rain-ready pieces: a 3L Half-Zip Jacket and a 3L Pant. Everyone who has worked with Tiger, whether on his clothing, equipment or any of his businesses, highlights his demanding standards and his refusal to compromise. Material and fit are the two key points that SDR’s new rainwear has focused on.
In collaboration with the champion, the brand has used Polartec Powershield technology to ensure that both garments offer weather protection without adding bulk. In addition, to eliminate the typical “rustling” sound associated with rainwear, the designers opted for soft and stretchy knit fabrics instead of woven fabrics.
Additional features requested by Tiger include a cargo pocket for storing the glove between shots and zippered side pockets that connect to the inner pockets of the pants.
Both garments are now available on the Sun Day Red website: the jacket for $550 and the pants for $500.
Founded in February 2024, Sun Day Red is a brand created by legendary golfer Tiger Woods. More than just a clothing line, it presents itself as a philosophy of life.
Inspired by Woods’ competitive mindset and unwavering focus, Sun Day Red seeks to convey values such as confidence, determination, and the pursuit of excellence.
Its logo, a tiger with 15 stripes, represents Woods’ victories in the “major” tournaments, the most important in men’s golf.
Exclusive to the United States at launch, the brand has plans to expand to other markets in the future.
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