This Okaley campaign aims to capture the transformation of trials into intuition, injuries into instinct, and vulnerabilities into victories.
Oakley has launched its latest campaign titled “Inner Spark,” a series of short films inspired by the real emotions athletes face and the challenges they overcome on their journey to the world’s biggest sports stages. “Inner Spark” is an unrestricted representation of life through Oakley’s most innovative collection to date, with popular releases in a new and vibrant colorway.
The short films feature world-class athletes such as Fred Kerley, Kylian Mbappé, Alexia Putellas, and Cassandre Beaugrand wearing glasses from the Inner Spark collection.
Viewers accompany the athletes through each of their emotions, alternating between images of the athletes and visuals of skeletons representing their “Inner Spark,” illustrating the connection between outer performance and mastering the inner game.
